It is not enough to have a list of keywords in your meta tags. These keywords must also appear in title tag as well as in text on your page. If you fail to do this, then your ranking with search engines will be low, no matter how may keywords you have. It is most important that your keywords appear in first paragraph on your page. They should also be in title and headers. Some search engines also read 'alt tags'. Be sure to use relevant keywords there also.

Some of search engines don't like line breaks in meta tags. It is best to have your meta tags as one long line rather than having it wrap. I have been told that if your tags wrap, search engine only reads first line.

You do not need a mile long string of keywords. The search engine will not read all of them. The standard is 1024 characters. The spaces between your keywords also count as a character. Don't use spaces. Use commas to separate your keywords. Select your keywords very carefully, and arrange them in order of importance.

There are no 'secrets' to search engine success. Meta tags are not a magic solution to getting listed. Using meta tags along with other methods, such as having a content rich site, will dramatically boost your ranking in major search engines.

Aren't there any other matters to consider in deciding whether to incorporate or not?

Higher administration costs to comply with company law, payroll and bookkeeping is one factor. Another issue is pension planning. Extracting profits out of company as dividends rather than salary means that there will be no "net relevant earnings" and therefore pension contributions can't be made. But advent of stakeholder pension plans has meant that contributions up to œ3,600 per year can be made without need for any earnings. If a person does not wish to transfer funds in existing plans into stakeholder because of high charges, there is a way out: best net relevant earnings (i.e. salary) in five consecutive years can be used for making contributions for next five years, even if there were no salaries in remainder four years. It is comforting to know that entitlement to basic state pension is not affected by taking a salary from company at level of a person's personal allowances i.e. œ4,615.

Furthermore, an individual may decide not to bother with pension plans and instead invest in ISA. Often, these can be more efficient than pensions but that's beside scope of this article. If that option is taken, no salary is necessary.

Another factor is business motoring. It might be tax advantageous for an unincorporated business that owns many cars not to incorporate because if these cars have some private use there will be benefits in kind taxed on users. These are generally higher than straight apportionment between private and business for all car running costs in case of sole traders.

The conclusion is that there can be considerable tax savings waiting sole trader who decides to go down road to incorporation. But, one needs to proceed with caution and careful planning. And don't forget biggest advantage of incorporation, which is Protection from Personal Liability. Incorporating is one of best ways to protect a business owner from personal liability. Shareholders of a company are generally not liable for obligations of company. Creditors of a company may seek payment from its assets, but not assets of shareholders. This means that business owners may engage in business without risking their homes or other personal property.

Thank you for taking time to read this Article. I hope you've found it useful. If you have, please drop me an email and let me know what you think.

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