Written by Gini Graham Scott

Continued from page 1
The entire database is updated on a regular basis, thoughrepparttar exact time isn't stated in Google's literature or recent articles, though a few Google users advised me it does this updating process daily. Each time Google crawlsrepparttar 119091 Web, it not only adds new pages, but it discards dead links and updates links automatically. Then, outdated links typically fade out of Google's index onrepparttar 119092 next Web crawl. Conducting a Search on Google I conducted my own search for organizations involved with organizational behavior, and more specifically with psychological profiling, which is a field within organizational behavior. However, as I discovered,repparttar 119093 term "psychological profiling" is not always used together; insteadrepparttar 119094 two words are often used separately. I also decided to focusrepparttar 119095 search torepparttar 119096 programs these organizations offer in California. I chose this subject, since I plan to work in this area and was interested to see what types of organizations and programs I might become more involved with in this field, especially in California. To assessrepparttar 119097 effectiveness of this search engine, I tried experimenting by starting with a broader search and then making it more focused. When I listed justrepparttar 119098 words "organizational behavior" without quotes, I came back to 490,000 entries, and by put these words in quotes: "'organizational behavior'" narrowedrepparttar 119099 search to 116,000 entries. When I addedrepparttar 119100 term "organizations", since I was interested in organizations dealing with this subject,repparttar 119101 search returned 309,000 entries when I didn't use quotes around "organizational behavior," and 60,500 entries when I did. To narrow downrepparttar 119102 search still further, I tried various combinations with "'organizational behavior'" and "organizations", including "California" by itself (10,400) and "psychological profiling" without quotes (242) and in English only (239) and with quotes (7), which was too narrow, and with "workshops OR seminars" in "California" (3380). When I tried adding "organizations OR organizations" instead of just "organizations" to see ifrepparttar 119103 alternate spellings made a difference, there were a few hundred additional entries (3760). When I tried to limitrepparttar 119104 search to more recent references, I found there was no way to request entries after a certain date other than putting in each date individually. However, when I put in a reference torepparttar 119105 years 2000 or 2001, I found this too limiting, since Google searched forrepparttar 119106 actual dates in a page, not for entries after a certain date. As a result,repparttar 119107 search primarily resulted in my getting listings for college catalogs in PDF files, even thoughrepparttar 119108 number of entries was reduced (to 118 when I listed both 2000 and 2001, and 70 when I listed just 2001). It didn't matter whether I restrictedrepparttar 119109 search to only English or not. Then, since many ofrepparttar 119110 references were to academic offerings of classes at schools, including PDF catalogs, whether I used dates or not, I expandedrepparttar 119111 listings of "workshops" or "seminars" to include "conferences" or "meetings". Ultimately, I foundrepparttar 119112 most targeted search in English only to be as follows: "organization OR organizations" "'organizational behavior'" "psychological" "profiling" "workshops" OR "seminars" OR "conferences" OR "meetings" "California", which resulted in 111 listings (176 if I dropped California). I found that includingrepparttar 119113 additional options of "conferences OR meetings" effectively expandedrepparttar 119114 search, since without these there were only 89 listings, mostly referring to school and university programs. Then, I went throughrepparttar 119115 listing of these 111 items, listed by default 10 to a page, though I preferredrepparttar 119116 20 to a page option (other options included 30, 50 or 100 to a page) to pick out selected organizations which offered programs I found of interest. I foundrepparttar 119117 most useful listings onrepparttar 119118 first page, such asrepparttar 119119 International MBA for Executives, Society for Human Resource Management Foundation, and Prometheon: Trainers on Management. Google also had a related advertising banner for "PlaceWare Web Conferencing" that featured Web seminars and live events.

Some Limitations of Google However, while my search on Google was effective in pointing to some programs, it was not possible to screen outrepparttar 119120 pdf files (which would have eliminated most ofrepparttar 119121 academic catalogs), and it was not possible to limitrepparttar 119122 search to more recent files after a certain date, since using specific years (ie: 2000 or 2001) didn't work well. By contrast, when I used some of these words in Alta Vista, I got a greater proportion of non-academic listings, although it was most effective to use just a few ofrepparttar 119123 search terms, sincerepparttar 119124 most relevant listings were inrepparttar 119125 beginning. However, when I used all or most ofrepparttar 119126 search terms, this resulted in a very small number of listings (from 1-13). Alta Vista additionally came up with some interesting links, such as linking through HotBot and Lycos to an organization that did personality testing on its Web site, which wasn't referenced by Google. Another advantage with Alta Vista I was able to limitrepparttar 119127 search to listings since 2000 more effectively. However, there was some overlap inrepparttar 119128 listings, in that Alta Vista also notedrepparttar 119129 International MBA for Executives program andrepparttar 119130 Society for Human Resource Management Foundation.

Gini Graham Scott, Ph.D., J.D. She is the director of CHANGEMAKERS, and a business and organizational consultant, speaker, and workshop-seminar leader, specializing in creativity, conflict resolution, and organizational behavior. Her own Web site is at She is also the co-founder of an international corporation with its Web site at

Who said nothing is for free?

Written by Nicole Seekely

Continued from page 1
consumers to redeem a coupon. For freebies, repparttar request or return rate is often higher. When asked aboutrepparttar 119090 kind of feedback they get, some companies said they generally see an increase inrepparttar 119091 response rate from 5 to 50 percent. Some days there are lots of requests, and other days it's steady. It all depends on who finds out boutrepparttar 119092 freebie. Ifrepparttar 119093 publisher of a large newsletter hears about an offer, a company can expect more requests than usual if they publishrepparttar 119094 offer in their newsletter. There are also other reasons or ways of offering freebies. One company, Girl Power! ( is a national education campaign that was developed and supported byrepparttar 119095 U.S. Department of Health and Human Services. They are able to give free materials becauserepparttar 119096 government recognizes that those items are good forrepparttar 119097 health of repparttar 119098 people in America. There are a lot of other U.S. Government organizations that provide free materials. Lastly, most companies that give away freebies don't anticipaterepparttar 119099 high response rate that they receive; therefore a lot of times they can't afford to give away all of their freebies. Freebie hunters can help this by only requesting freebies they are really interested in. Also, freebie hunters use unethical practices such as giving out wrong e-mail addresses, or other information which is what helpsrepparttar 119100 marketer afford to give out freebies. If you don't want to be added to someone's mailing list, then don't requestrepparttar 119101 freebie.

Nicole Seekely is the publisher of The Panda Pages weekly e-zine. You can contact her at Also, visit her website at for freebies, cool sites, and more. To subscribe to her e-zine send an e-mail to

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