Written by Carl Hruza

Continued from page 1
a short-term strategy, and then plan and implement a strategy forrepparttar mid to long term. An effective short-term strategy might involverepparttar 102639 use of a combination of Banner advertising, opt-in email lists, and Ezines to get some traffic flowing quickly. The effectiveness of each will be largely dependant on your category of business andrepparttar 102640 marketing message you create to front your ads (your web copy). Atrepparttar 102641 same time you must implement your mid to longer term marketing goals, which will formrepparttar 102642 'backbone' of your marketing strategy. The ideal vehicle for delivering steady 'targeted' traffic in higher volume and at low cost - 'Search Engines'. Consider this. If I email my 'sales offer' through opt-in email to a subscriber base of 300,000 people, I can expect to pay anywhere between $1500 and $5,000 for a one-time mailing, depending onrepparttar 102643 target audience. Alternatively, for less than $1,000 I can register a domain name, setup some basic advertising web pages, haverepparttar 102644 pages 'optimized' to rank well onrepparttar 102645 search engines and hostrepparttar 102646 site for a whole year. When traffic starts to arrive through Internet searches it will be targeted and will produce a far superior visitor/inquiry ratio than through any other advertising medium. Most importantly it is a sustainable and predictable flow of visitors, generated at a very low 'cost per visitor' rate. Those businesses that plan forrepparttar 102647 long term will mostly be around inrepparttar 102648 long term. Those that do not, most certainly will not. "Making it big without spending a penny on advertising" - we see very few ways of effectively promoting a business onrepparttar 102649 Internet these days without some costs. There are many places where your site can be advertised for free, but how effective are they? Be prepared to invest some money into marketing your business and try to seek out reputable services. Exercise caution whenever you see 'money for nothing' style promotions and do not gamble with your livelihood. Thoroughly test all your marketing campaigns so you can identify those that are successful and those that are not. Inrepparttar 102650 same way, monitorrepparttar 102651 progress of your web site and record information about your visitors and how they found you. As a small or home based business entrepreneur, value your time! If you spend five hours submitting your site to free resource boards that bring you little or no business, remember that it has actually cost you at least $500. Trust only to good fortune, never to luck!

Carl Hruza - Top Web Promotion Learn more on how to market your web site effectively and improve visibility through the Internet search engines, along with how to start and operate your own Affiliate Program.

Affiliate Income Booster Techniques

Written by Chris Small

Continued from page 1

There are several ways present your message in ezines. The most common, but least effective, is throughrepparttar use of classified ads. They do work, and are cheap to buy, but you will see far better results with a higher profile ad. Placing your message at or near repparttar 102638 top ofrepparttar 102639 publication gives it a much better chance of being seen. These "Sponsor Ads" or "Featured Ads" not only stand out fromrepparttar 102640 rest ofrepparttar 102641 ads, but they carry more credibility too. Also, many publishers will allow you to include more copy inrepparttar 102642 higher paying ads.

In your own ezine you can take your liberties and write full articles that discussrepparttar 102643 merits of your affiliate program. This can be a very effective method, but you need to remember to write it withrepparttar 102644 readers interests in mind. Nothing turns people off faster than blatant self serving commercials. Always userepparttar 102645 WIIFM principle. The reader needs to know, "What's In It For Me".

The Best Method

The absolute best way that I have found to promote any product or service onrepparttar 102646 Internet is by sending out special news releases or time sensitive updates to a targeted list of opt-in ezine subscribers. These solo mailings are separate fromrepparttar 102647 regular ezine. They focus only on one program, or aspect of it. The results are astounding. Usually within a few hours you will see 90% ofrepparttar 102648 action. Ifrepparttar 102649 copy is written well you can see a very high response rate.

Use Your Stats

One last method that helps me to focus my promotions effectively is simply to studyrepparttar 102650 site logs and stats pages. Many Affiliate companies will provide you with a program stats page. Most of them are only about hits, sign ups and income. This is good information to know, but it doesn't let you know which ads are workingrepparttar 102651 best. That's why I like to create redirect pages on my site that are trackable in my site server logs.

Here's how it works. You create an ad for XYZ affiliate and place it in an ezine (or on a web page). Instead of putting in a link to your affiliate page address, you would create a page on your site that automatically sendsrepparttar 102652 visitor torepparttar 102653 affiliate page. Each ad that you use would lead to a separate redirect page. There are two main benefits to this. 1) The link address is going to look more professional and probably shorter. eg: 2)You will be able to see in your server logs which ads are drawingrepparttar 102654 most hits. For more information aboutrepparttar 102655 mechanics of this, read one of my previous articles "Little known Secrets of HTML" at

Be Wise

One caveat. There are literally hundreds and hundreds of Affiliate programs floating around onrepparttar 102656 Internet for all kinds of products and services. Some of them are dogs. They just won't work, regardless of how well you promote them. Be wise in selectingrepparttar 102657 one(s) that you are going to invest your time and money into.

When you find a good one, practicerepparttar 102658 above methods, along with your own creativity and enthusiasm, and you too will experience repparttar 102659 joy of opening envelopes with large checks in them. I look forward to reading YOUR success story.

Chris Small is a cyber entrepreneur and host of several successful websites. If you would like to read more articles like this by Chris go to

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