MARKETING CONVERSATIONS, AND CONVERSATION STOPPERSWritten by Nina Ham
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Viewed in this light, imagined door slamming shut in your face shifts to a swinging door. Even if it shuts, you’re likely to come away with useful information about needs of this prospect, or about how to better position your services for your target client. Even if it shuts on him or her as a prospect, you’ve gotten word out to one more person about your services. Another conversation stopper, particularly seductive for service professionals: “I Can’t Sell Myself”. This one actually negates any conversation from outset, presuming instead that rather than talking, you have to convince or even manipulate prospect. A Second Opinion might point to a more promising line of inquiry such as: How do I quickly and accurately inform myself about my prospect’s needs and present my services as an effective solution? Shifting internal voices – abandoning conversation-stoppers or door-slammers and instead framing a question - gives you a good chance of getting off on positive footing for actual conversation. It’s very helpful to remember that even if prospect says no, this doesn’t have to be your last opportunity. When you relax into conversation, into listening and asking as well as telling, you may hear an interest or need that has no direct connection to your services but provides a basis for staying in touch. This will indeed have been a successful marketing conversation! Good luck.
Nina Ham, certified coach and licensed psychotherapist, is principal of Success from the Inside Out, providing individual coaching and teleseminars to build the skills, attitudes and habits for sustainable success in your career or business. Mail to: Nina@womenssuccesscoach.com, subscribe in subject line, for free monthly e-zine, or visit http://www.SuccessfromtheInsideOut.com.
| | Little Stocking Stuffers for You, Your Friends, or Your eZine ReadersWritten by Susan Dunn, Marketing Coach
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6. I’m reminded again, having done several holiday polls in my eZines this month, that everyone loves a poll! At www.bravenet.com you can construct your own, free and give your readers chance to express themselves! 7. Everyone’s got a blog. Do you? Do they” Go here for a free setup: www.blogger.com . 8. Here is a really nifty free logo-maker. Just put in words and out comes logo: http://nobleednews.com/logo_maker.htm 9. Most of us are beginning to realize benefits of being able to create and update our own websites. Here’s a free site that tells you just about everything you need to know: http://www.make-a-web-site.com. 10. Everyone wants their own eBook, everyone wants to know how to create those Adobe pdf files. Did you know how easy it is to do, and that your first 5 can be free? Go here: http://createpdf.adobe.com/index.pl/1244883655.62312?BP=IE&v=AHP
Susan Dunn, Marketing Coach, http://www.webstrategies.cc . Is this the year you get your eBook published? We can help you from start to finish - writing and launching it on the Internet. Editing, ghost-writing, article-promotions, press releases, web page, ISBN, PDF formatting and print-on-demand. We know the drill. Mailto:sdunn@susandunn.cc for package prices. There's one for every pocketbook.
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