4. "Negative fans" may appear. These are individuals that seem to magically appear who disagree wholeheartedly with published materials, and may very well create havoc for author and publisher. Jealousy is many times a motive here, but motives are varied. This is an occupational hazard for all authors and publishers.

5. Legalities must be followed to letter. All copyright laws, distribution laws, and all other laws pertaining to authoring and publishing must be followed explicitly. Many "novice" authors and publishers are unaware of these, and find themselves in a "legal mess". A consultation with a lawyer versed in copyright is usually in order prior to authoring and publishing.

6. Plagiarism is rife in world of writing, authoring, and publishing. Especially if a work is good, there will probably be recurring instances of this. Methods to defeat this behavior, such as online security measures and offline follow up, leads to an increase in overall costs.

Overall, any work must be extremely well written and professional to succeed. Many times, beginning authors and publishers, who have never written a word prior to this in trying to contain costs, will attempt to churn out work themselves, leading to a disorganized, somewhat "unreadable" work. It is always prudent, if a person is not a writer themselves, to hire a ghostwriter that is proven, to effectively write "best materials" possible. A publication that is disorganized and ineffective, will not "sell" in end, and only cost author and publisher more money overall as charge backs and returns will occur frequently, and materials will need to be redone eventually.

Also, there seems to be a wave of new books appearing each month, that are written by those that know "little to nothing" of materials they propose to be experts on. This is largest mistake possible in world of authoring and publishing. No one can be an "expert" on something that they know "nothing" about. Readers are quick to "catch on" when an author or publisher knows nothing about subject matter. If in doubt, forego authoring and publishing until you have become an "expert" rather than write about a subject that you know nothing about, or pick a subject in which you do have a good grasp of materials.

Be truthful, be honest, be adept, and be determined, and if you do choose to author and publish, you will indeed see success and a great business benefit! To be less than truthful, honest, adept and determined, and authoring and publishing will soon become a nightmare!