MAKE YOUR WEB SITE WORK MORE SO YOU CAN WORK LESSWritten by C.J. Hayden, MCC
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Unfortunately, most small business owners find this out after fact. They put up site and then slowly realize that no one is seeing it. So they start spending time and money on banner ads, on-line malls, classifieds, postcards, bulk email, posting articles, exchanging links, and more. The alternative is to design your site to attract traffic in first place. If you're going to spend all time and money to build a web site, doesn't it make more sense to have site bring you customers rather than you having to bring customers to site? To create a high-traffic web site, it must be search-engine friendly. 85-90% of all web site traffic comes from search engines. When a customer types in a keyword phrase you hope will bring them to you, your site needs to be one of top 10-30 results shown or that customer will never get to you. To earn top positions in major search engines, you or your web designer must know guidelines each engine uses to create its rankings, and mold your site to meet them. Some of these guidelines relate to content of your site, and how it is organized. Others have to do with technical details of how your site is constructed. If you don't want to know these specifics, you'd better hire someone who does. That's problem with letting just anyone who calls themselves a web designer create a site for you. Looking at a designer's portfolio of completed sites will tell you only a small part of what you need to know about their abilities. Who wrote content for those sites? Who designed page layout and navigation? Where did graphics come from? And here's most important question: What did designer do to make those sites search-engine friendly? It's a rare person who possesses four-way combination of design ability, technical expertise, marketing know-how, and search engine savvy to create an attractive, useful web site that will attract traffic AND generate paying customers. You know which of these capabilities you already have, and what new skills you're willing to learn. Make sure you hire people who have rest. C.J. Hayden, MCC
C.J. Hayden is the author of Get Clients NOW! Since 1992, C.J. has been teaching business owners and salespeople to make more money with less effort. She is a Master Certified Coach and leads workshops internationally. Read more of her articles at www.getclientsnow.com
| | Drive People to Your Site to Buy Your ProductsWritten by Judy Cullins
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5. Host a forum on your site where people can interact fully and you can share your knowledge and offer suggestions. It's a great way to help others and get these people visiting your site often because they want to know you as a real person. Without a chance to interact with you people lose interest. Allow your visitors to post a message or reply to other messages. They will check back every few days for new messages or replies. To find these services, do a search on "free webmaster resources." Two specific ones: http://www.delphi.com and http://www.evryone.net. Check out this discussion group http://www.ablake.net/forum/ 6. Remind your visitors to bookmark your site. Tell them you update material every day or week. If you omit this, you pass up a great opportunity to lure repeat, loyal visitors. You want more visitors, and you want them to spend a lot of time on your site. The more time they spend on your site, more likely they will check out your products or services pages. The biggest complaint from clients is that they get hits, but not enough sales. When you follow above tips, you'll be much more likely to succeed at increased sales. 7. Serialize some of your content. If visitors get it all in one visit, what's to keep them coming back?Put one part of an article, special report, or excerpt from your book on your site each week or so. Let people know this through your eMagazine. 8. Post a monthly special only for your Web visitors. Call it "Discount of month," or"Freebie of month." Without incentives your audience will go elsewhere. Go to your files now, and see what you can use. This fabulous technique has worked well for author. 9. Enjoy journey. Each day, you can learn something that will make your Web site more real, more YOU. Let your passion show! Add some personal information such as personal column. 'The Coach's Corner" is a new column in ezine, "The Book Coach Says." It mentions personal writing and marketing set backs, boo boos, along with a tip or so. Put personal messages on your site too. 10. Allow everything you do on Net to be easy and fun. If you don't love to create ad copy, or if you don't like technical side, delegate it to someone who loves it. Do what you do best and hire rest. It's far smarter to eliminate all struggle from your adventure, so you will shine at what you do. The biggest complaint from clients is that they get hits, but not enough sales. When you follow above tips, you'll be much more likely to succeed at increased sales.
Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: How to Drastically Increase your Traffic and Web Sales www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622
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