Use seven steps above to maintain your website and you'll have a website your visitors will love it, return often, and BUY MORE from you.

Why write and distribute articles in first place? Free advertising and promotion. I submitted several articles to a handful (under five) of article directories. Several days later, after Google had done a recent crawl, I did a number of phrase searches on web. If you enclose your search phrase in quotes, Google will search for that specific phrase. I searched for some of article titles I had posted, and my own name (admittedly, this is only useful if you have a rare name that doesn't bring up pages of search results for other people of same name). I found articles I had published showing up on several websites. What made this even better was that a number of places where I found articles weren't places I had submitted them to. Other people had taken my articles and published them on their own websites. So benefit is, lots of non-reciprocal links pointing to your website, that frequently you didn't have to do anything beyond intially publishing article to get. Free traffic, advertising and promotion for a few minutes work.

A final note. Make sure articles are useful, and not just promotional sales letters. They don't have to be long, 1-2,000 words is usually adequate as a maximum length for an article, but don't just publish sales blurb. Your article won't get syndicated elsewhere, and your reputation will suffer. Get known as a source of decent quality articles, and you will become known as an expert.