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Little Known Secret #2: Does The Newsletter Go out Monthly Weekly, or Daily?
The frequency of ezine is immensely important to ads effectiveness. How many times a month a newsletter is published is a good indicator as to how ezine is perceived from readers standpoint.
An ezine published once a month will get deleted much more often than a weekly ezine. Why? Sometimes a reader just forgets they are a subscriber of ezine, sad but true. An ezine that is published more often with great content will be one of best bets. Also look for daily ezines to advertise in, these have an active readership and more active buyers in this group.
Now, how are these secrets going to help me? if there is an ezine that does not have these things going for it. E-mail editor and negotiate with him or her. State above facts and if your ad goes over well i.e. gets a lot of high quality responses, you will most likely advertise many times in future. Ask for a discount of up to 50%.
Ezine editors love repeat customers! When looking at actual price of ad you now have some great information. Now go out and negotiate!
Nathan Lynch is editor of the "Sell-Your-Site Like Crazy" Ezine. http://www.sell-your-site.com Reach him at mailto:firstname.lastname@example.org