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Benefits are not "quality and service" or "cheapest". They are answers to "why should I keep reading?" or "why should I order?" Make sure to give specifics.
10. Try to place yourself in position of buyer and understand what they want, and then show them how to fulfill that need. You are selling a solution to a problem, remember that.
11. Remember step 7 above. well, letís expound on that a bit. Be careful with words that you use. For example, saying, "We are best and we are cheaper than everyone else" is too strong, and poorly written. It makes you look like a cheap small business. However, saying, "Serving you with quality and low prices" promises or conveys a benefit to reader. Also it uses word "you" and promise is not overstated.
There are certain words that have power to turn prospects on and motivate them to buy. Some examples are:
Free, love, safe, new, benefits, right, you, alternative, security, sale, now, value, fun, save, gain, money, happy, advice, how to, discover, introduce, easy, your, proven, penetrate, suddenly, proud, healthy, guarantee, natural, fast, precious, secret, solution, magic, and comfortable
Words to avoid are:
Buy, difficult, death, obligation, wrong, failure, decision, fail, bad, deal, cost, sell, taxes, liability, worry, loss, hard, and contract
12. Always transfer ownership in your ads to make them more personal by using "you" and "your".
When you are done with ad make sure to put it down and come back to it later when your mind is clear and refreshed. Then read ad and edit it if needed. Then, after you are satisfied ad is good, submit ad to as many classified ad sites as possible. If your ad is well written you will start receiving inquiries within 24 to 48 hours.
But donít stop there. Keep on updating ad on a consistent basis, evaluating results. You want to find out what ad pulls in greatest responses.
Harry Husted is a freelance writer, copywriter, instructor and computer expert, living in Edison, NJ. He has published a computer repair and copywriting book. His Web site is http://www.thecomputersociety.com. You can write him at firstname.lastname@example.org.