Continued from page 1
d)Carefully selecting what criteria is used to allow or disallow an idea at various stages of development pipeline. Not allowing an idea (or releasing it too early) may not give that idea a chance to blossom. However, keeping it in pipeline takes away valuable resources that may allow another idea to bloom.
e)Adequate consumer benefit analysis. Many ideas are simply developed before focused, practical and appropriate end-user needs are thought through.
These and other topics are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased (along with a Creativity and Innovation DIY Audit, Good Idea Generator Software and Power Point Presentation) from http://www.managing-creativity.com
Kal Bishop, MBA
**********************************
You are free to reproduce this article as long as no changes are made and author's name and site URL are retained.
Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.