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Keep in mind events and banquets also. If you volunteer to provide decorations (this would cost money) or sponsor a table, your name and name of your business can conveniently appear on program. Also consider donating a gift from your business to silent (or live) auction. People who attend these functions usually are from a high-income bracket and are great consumers! The presentation package of auction item is key. Get creative and do something that will stand out. Sprinkle it with your business card and flyers of course. It'll get a lot of attention at auction table!
Another promotional tip is to sponsor a billboard or bus ad for a charity with your name and web address at bottom. This attaches your name to a cause that's dear to people's hearts. You'll help and be helped. Your company can also sponsor an issue of a non-profit's newsletter; this can bring exposure to tens of thousands of people. It's appropriate to ask that your logo appear on front page as sponsor, and some tagline.
Sponsor a Little League team, donate t-shirts with your logo on them to Goodwill (they'll get around town), serve at local Thanksgiving dinner wearing a t-shirt with your logo and product on it ... get out, do good, get exposure. It works.
As a former development officer for a homeless shelter, I can assure you that if you aren't doing these thigns, someone else is.
Susan Dunn is a personal and professional development coach, specializing in emotional intelligence, strengths, and life balance. You can visit her on the web at http://www.susandunn.cc/