The labels can also be used on stationery, envelopes, shipping bags and shipping boxes, as part of your ongoing promotion.

In fact, long before book was available, I used a sequence of labels to call attention to book's forthcoming publication. You can do same thing during various stages of whatever you are promoting. Here for instance, are some earlier labels I used:

Soon available ABRAHAM, THE DREAMER An Erotic and Sacred Love Story A biblical novel by ROLF GOMPERTZ

Now Available ABRAHAM, THE DREAMER An Erotic and Sacred Love Story A fast-paced, provocative, biblical novel by ROLF GOMPERTZ Publisher: iUniverse.com $14.95 ISBN 0-595-17697-6, paperback, 260 pages Browse and buy at www.iUniverse.com Or call toll-free number: 1-877-823-9235

ABRAHAM, THE DREAMER

An Erotic and Sacred Love Story A provocative, biblical novel, 260 pp. by ROLF GOMPERTZ www.iUniverse.com , paperback $14.95

For five-line labels, I used No. 5160 Avery labels, 1"x 2 5/8", which come 30 to a sheet. In Windows '98 /Microsoft Word '97, for instance, you have an Envelopes and Labels program set up, for various Avery labels, under Tools.

So "label" away! You may even find additional uses for them. And don't forget to use this same information for your standing e-mail signature, although there you may be limited to seven lines. My customized signature, for instance, reads as follows:

'ABRAHAM, THE DREAMER, An Erotic & Sacred Love Story' A fast-paced, provocative, biblical paperback novel by Rolf Gompertz Browse and order at http://www.iUniverse.com or http://www.amazon.com, Order from any bookstore or iUniverse's toll free number 1/877/823-9235. Author contact: phone 1/818/980-3576; mailto:rolfgompertz@yahoo.com.

Also, get permission to leave a small stack of your brochures in places where potential customers are likely to congregate such as doctors' and dentists' waiting rooms, local schools etc..

Another good idea is to send your brochure to editors of your local and regional newspapers together with a letter advising of your availability for interview as a local expert in your field.

ADVERTISING

Advertising can be as simple as placing classified ads in your local newspaper or as grand as purchasing television advertising slots. Here's a few ideas:

=> Classified Ads

Place small classified ads in your local and city newspapers and include URL of your website.

=> Yellow Pages

If you purchase display advertising in Yellow Pages, be sure to include your URL.

=> Flyers

One page flyers advertising your product or service and including your URL can be printed cheaply and left on car windshields or distributed via letterbox drops in your local area.

=> Local TV Guide

Your local TV guide can be a good place to advertise cheaply if your product or service is of particular interest to a local geographic target audience. Again, be sure to include your URL.

=> Radio Advertising

Radio advertising can be an excellent buy for many small businesses. Call sales department of several radio stations that target your demographic. Be sure to ask about rates for different times of day and package deals.

=> Television Advertising

You're not going to be able to afford high price advertising exposure that's offered by likes of ABC or NBC but you may be surprised at how affordable advertising on your local cable channel can be. Contact sales department of your cable provider for details. This type of advertising is particularly effective if your product or services is oriented toward a specific geographic target market.

=> Direct Mail

Mailing lists of various sizes are available for rent or purchase for direct mailing your offer to prospective customers.

=> Press Releases

Press releases can act as a form of de facto advertising. Send your press release to editors of print periodicals.

NETWORKING

Any local community offers ample opportunity for networking. Each networking function you attend is an opportunity to publicize your business and your website. Consider following:

=> local Chamber of Commerce => local industry groups => school functions => social events => charitable organizations => community functions, and => public speaking.

EVERY CHANCE YOU GET

Last but not least, getting word out should be a daily habit.

=> Telephone

Every time you answer your business phone be sure to give caller your website address so they can find out more information about you and your business. Make sure your website address is included in message recorded on your answering machine.

=> Mail Inserts

Include a small insert promoting your business and your website in every piece of mail that leaves your home or office.

=> Word of Mouth

Finally, perhaps most effective and under-appreciated tool of them all ­ word of mouth. Talk about your business and your website at every opportunity and encourage your customers, friends, family and colleagues to do same. You would be surprised at just how many businesses out there owe their success to little more than word of mouth referrals.

Successfully promoting an online business requires a sound understanding and methodical application of principles of online marketing and promotion.

But to focus on online methods to exclusion of offline does only half job. Give due attention to offline methods of promotion in conjunction with your online promotional efforts to ensure widest possible coverage of ALL of your potential markets.