5. No Wasted Advertising Expense

Postcards enable you to spend your entire advertising budget on your best prospects. You don't have to pay for advertising to a large audience in order to reach a few good prospects.

With a little advance planning you can make sure your postcards only go to prospects likely to be interested in what you offer ...and who also have a prior history of acting on offers that interest them.

For example, analyze your customers and make a list of characteristics they share. Then call several national mailing list brokers and tell them what you are looking for. You'll be surprised at how specific some mailing lists are today.

6. Can Evaluate Results Quickly

Postcards normally generate 90 percent or more of their total number of replies within 7 to 10 days. This enables you to quickly and accurately evaluate results of postcard advertising. You'll know in about a week if you can confidently send more of same postcards - or if you need to make some changes.

Don't overlook postcards when you want to generate sales leads - or web site traffic. They're highly effective, very low-cost ...and they provide these 6 unique advantages you cannot get with most other types of advertising.

Bob Leduc spent 20 years helping businesses like yours find new customers and increase sales. He just released a New Edition of his manual, How To Build Your Small Business Fast With Simple Postcards ...and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc.com or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

2. Closer matching. Just because you might type "in car satellite radio" into Google, doesn't mean every surfer will do same. Somebody else searching for same thing may well enter "satellite radio in car", or "radio in car satellite", and so on. If your ad contains every variation, it may trump a competing ad which lists only first example. In other words, having just keywords in your list isn't necessarily enough - having them in same order a searcher enters them will give your ad a better relevance score.

3. The final (Google specific) method is to ensure that you wrap every keyword or keyphrase in both quotes and brackets. Again, this means that if someone enters an exact term you have listed, your ad will beat a competing ad that has same term but without brackets or quotes.

Clearly, building keyword lists in this way can be more time consuming than simply selecting a few generic words that describe your product or service, but free tools such as those at http://www.keyword-toolkit.com can make process much quicker than doing it manually. Cheap keyphrases are still there for taking, winners in PPC now will be those who put in effort to catch them.