Love at First Site: Giving Your Written by Sam Serio
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2. What you say: You want person who visits your site to know instantly what you're selling and why they should buy from you. Visual representation has a lot to do with this, but you need to watch what you say as well. You must be clear, concise and focused. Don't make visitor decipher a cryptic headline full of spelling and grammar errors. Include headlines that shout to reader exactly what you want them to hear. Go over your copy a hundred times if you must, or have a proofreader edit your copy. You must be sure that a potential customer won't get lost in a stream of consciousness narrative about your product or company, and come out saying, "What was that all about?" Above all, think carefully about colors you use for your font. Make sure there is plenty of contrast between background and font color. Never put a yellow font on an orange background. Also, be careful with white fonts on black backgrounds. If letters are large, they will be easy enough to read, but if they are 14 point or smaller, your visitor won't even bother with copy. No matter what colors you use, always make your font large enough. If people have to squint to read your copy, it is too small. 3. How you treat them--It is socially acceptable for a woman to keep her date waiting, letting him know that she doesn't consider him a priority. However, it is not acceptable for your site to keep a visitor waiting. If your site takes too long to load, visitor will simply find another site. Do what you can to ensure that your site will download quickly. One easy thing to remember is that, if you have too much content on a page, it's going to take a long time to load. Also, if you are on a free server, and you are sharing a port with others, your loading time will be lengthy. More specifically, if you have images that are uncompressed, they could be at 70k or 80k, as opposed to compressed images that look almost identical and load at a preferable rate of 5k or 10k.
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| | Emerald is May's BirthstoneWritten by Sam Serio
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May's birthstone seems perfectly suited to rites of Spring, matching colors of season with its own bottomless green. In fact, Egyptians engraved emeralds with symbols for Spring foliage to represent eternal youth, and then buried jewels with their dead. Elsewhere in ancient world, Romans associated emeralds with fertility and rebirth brought about each Spring. Nero, it's said, watched gladiators through emerald glasses The Incas worshiped emeralds…as long as they could. In 1500's, they were invaded by Spanish Conquistadors who stole their gemstones and pillaged their mines. As a result, many of world's most magnificent emeralds were lost at bottom of sea inside shipwrecked Spanish galleons. It's Not Easy Being Green The word "emerald" is a variation of Greek word "smaragdos," which means "green stone"…perfectly appropriate for a gemstone that is, in fact, green variety of mineral beryl. Emeralds range from strong bluish-green to green hues, although some emeralds have a slightly yellowish green. If hue is too yellow…or too blue…it loses its "emerald" status and is simply a different variety of beryl. Colombian emeralds are generally agreed to be among most beautiful gemstones in world, with a grass-green coloring highlighted by a touch of blue.
For more information on jewelry and gemstones, we cordially invite you to visit www.morninglightjewelry.com to pick up your FREE copy of “How To Buy Jewelry And Gemstones Without Being Ripped Off.” This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at www.morninglightjewelry.com.
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