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3. How do I go about doing it?
Obscurely worded links only confuse visitors. Make it absolutely clear and you won't go wrong.
On this site, instead of “About Me” I could have used “My Curriculum Vitae”, but this is meaningless in some countries (this is
World Wide Web, after all). Likewise, “My Résumé” would make sense in North America, but not many other places.
Don't be afraid to make it obvious. Looking for “Electrical Goods”? Follow
store signs. Want to buy “Gladiator”? Click on “Videos and DVDs”.
Using another “real world” analogy, think of a site’s design as its packaging. Sitting on
supermarket shelf,
label tells you what
package contains and explains what
contents can be used for. Like decent navigation, it may even tell you how to open it to get to its contents.
Technology is conspiring against you; slow modems, old computers, dodgy 'phone connections - these all add to
slow download of a Web page. Don't compound your audience's frustration by making your site's content difficult to access.

Nigel Gordijk - based in Brighton, England - is an accomplished, independent Web consultant with over 16 years' design industry experience. His Web site designs are noted for their ability to engage users and their ease of use. His client list includes BP International Ltd, Thomson Holidays, Honda, Ladbrokes and No 10 Downing Street.