Lost Time

Written by Bob Osgoodby

Continued from page 1

Some advocaterepparttar use of "Notepad" or "Wordpad", which in most cases is a mistake. If you are going to do any serious writing, and/or publishing, you must have a decent word processor such as "Microsoft Word" or "Wordperfect", which will not only point out spelling errors, but also grammatical blunders.

Others say you don't have to generate income from your publication. More Bunk! Unless it is a labor of love, in order to keep your interest atrepparttar 124345 level it must be, you have to have a reason for doing so. The newsletter must either drive people toward becoming a potential customer, or generate income throughrepparttar 124346 sale of ad space - preferably both.

A common mistake is sending two emails per issue. One is purely content, andrepparttar 124347 other is an ad sheet. While ezine advertising is an extremely effective way for advertisers to get their message out, an ad sheet is not advisable. People may readrepparttar 124348 content portion, and never even openrepparttar 124349 ad sheet. Others have an ad section where all ads are displayed in one place, which also gets skipped over. Neither method is a good way to present ads, especially forrepparttar 124350 advertisers.

An effective way to present your advertisers offers, is to intermix them withrepparttar 124351 content. But remember, if it is a bad ad, it won't be acted on regardless of which method is used, so you must be prepared to help withrepparttar 124352 content ofrepparttar 124353 ads. If you accept a one time ad, it is a waste of your time andrepparttar 124354 advertisers dollars. It is a proven fact that it takes 5 to 7 exposures before an advertiser can expect results.

Is publishing a Newsletter or Ezine a good way to help you towardrepparttar 124355 road to success in your online business? It sure is! But unless you can give itrepparttar 124356 time and effort required, you should consider other ways to make your business grow. Why not search out established publications that are geared to your target market, and place ads with them. Sure, it might cost a few bucks, but isn't your time worth something? Most people can scrape togetherrepparttar 124357 price of an ad, but you can never replace lost time.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: mailto:tipofday-subscribe@topica.com

Publish or Perish

Written by Bob Osgoodby

Continued from page 1

If you wish to reachrepparttar higher levels however, you must approach your online venture like every other business, and devote your full time and energy to it.

The collection of email address, from "freebies" however, is a valid method of building a data base. But if you do, remember that there will be undeliverables as time passes. Some ISP's servers will automatically go into a "self protect" mode and shut you down ifrepparttar 124344 bounces reach a certain level. For that reason, you must have an emailing package that automatically removes bad email addresses from your database.

It is simply too much work to attempt to do this manually. Your standard email packages, in addition to having a limit onrepparttar 124345 number of emails that can be sent at one time, don't haverepparttar 124346 ability to automatically remove bounces fromrepparttar 124347 database.

Once your mailing list exceeds a thousand or so subscribers, if you are sending out a newsletter or bulk "opt-in" email, your best bet is to use a commercial List Server. To prevent spamming, many ofrepparttar 124348 List Servers however, use a "double opt in" procedure that requiresrepparttar 124349 potential subscriber to verify their subscription request.

If you publish more than one, they makerepparttar 124350 prospect "jump through hoops" to become subscribed to each one, and many people simply won't do it. We use Topica", and they requirerepparttar 124351 "double opt in" procedure. We found that a very small percentage of people requesting to be subscribed, actually wound up doing so.

To counteract this, we designed a web page that potential subscribers could simply selectrepparttar 124352 publication(s) they wished. This is sent directly to "Topica", and subscribers are sent one confirmation that will add them to multiple lists. Since implementing this, we found thatrepparttar 124353 rate of subscribes is right back where it should be.

If anyone would like to use this form, you can see it at: http://adv-marketing.com/business/subscribe2.htm - feel free to use this for your publication, changing of course, our information to yours.

For smaller lists, consider a software package such as "Aureate" which resides on your computer, and allows you to automatically manage your bounces and unsubscribes.

If you do decide to followrepparttar 124354 publishing route in an attempt to build your business, it can be done. If you do itrepparttar 124355 right way, perhapsrepparttar 124356 concept of "Publish or Perish" does make some sense.

Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: http://adv-marketing.com/business/subscribe2.htm

    <Back to Page 1
ImproveHomeLife.com © 2005
Terms of Use