Looking Good on the Web

Written by Ruth McIntyre-Williams

Continued from page 1

3. Unify your site. Use REPETITION. Keeprepparttar same background color/image from page to page. Put your logo on each page inrepparttar 134804 same place. Userepparttar 134805 same text color from page to page. If you have those billowing begonias on your index page, use a begonia flower for all your navigation buttons. Whatever you choose as navigation buttons, userepparttar 134806 same ones on each page. If you use a text graphic for navigation, repeat that from page to page. Whatever. Repetition is comfortable. It holdsrepparttar 134807 site together.

4. Of course,repparttar 134808 same thing allrepparttar 134809 time could be boring torepparttar 134810 viewer. So you do need some VARIETY. Back torepparttar 134811 nursery business. Perhaps allrepparttar 134812 bulbs pages would have a green background, while allrepparttar 134813 herbs pages could have a blue background, andrepparttar 134814 annuals a yellow background. But they might all have repparttar 134815 same basic layout otherwise. When you introduce variety into your design, make it logical. Have a reason for it. All of your navigation buttons could be flowers, different for each section. Balance out repetition and variety so that your site is unified, but interesting.

5. Be kind to your viewer. Restrain yourself from obnoxious animation. Use it sparingly and carefully, if at all. Keeprepparttar 134816 music minima, if at all. Make repparttar 134817 font big enough to read easily. Contrastrepparttar 134818 colors ofrepparttar 134819 font and of repparttar 134820 background so thatrepparttar 134821 text shows up clearly. If you use a splash page, tellrepparttar 134822 viewer what to do to get into your site.

Good visual design keeps a viewer at your site. It inspires confidence in your product. Go to a search engine and bring up sites similar to yours and critique them. Get ideas. Then use them. Be a designer. Make your site a Presence onrepparttar 134823 web.

And while you're surfing aroundrepparttar 134824 net, check out my website at http://www.clovenstone.com, just forrepparttar 134825 fun of it. Maybe it'll give you an idea.

Ruth McIntyre-Williams holds a Master of Arts in art, and has been a computer graphics design specialist for the National Park Service. She is now retired, and does free-lance website design. Clovenstone@aol.com

Your Website and your Brand

Written by Dom Moreci

Continued from page 1
message, and to communicaterepparttar same message, we need to speakrepparttar 134803 same language. A company with a high-tech brand position would not do well with a traditional, corporate looking brochure. A company with a feminine image would not do well with a high-tech Website treatment. Picture a Website like women.com done black and day-glow green! Or IBM.com done is pastels with illustrations of flowers and waterfalls. Maybe it would help to think of it in terms of an established brand... likerepparttar 134804 GAP. The attitude ofrepparttar 134805 identity,repparttar 134806 feeling ofrepparttar 134807 stores,repparttar 134808 look ofrepparttar 134809 print ads andrepparttar 134810 essence ofrepparttar 134811 TV ad campaign all speakrepparttar 134812 same language. Andrepparttar 134813 Website is a direct reflection of all of these other elements. In fact most brick and mortar companies that have moved torepparttar 134814 Web are relying onrepparttar 134815 essence ofrepparttar 134816 established brand to influencerepparttar 134817 look ofrepparttar 134818 corresponding Website.

This is not to suggest that everything looks exactlyrepparttar 134819 same. The identity isrepparttar 134820 starting point, butrepparttar 134821 annual report,repparttar 134822 Website andrepparttar 134823 print ads are like different children ofrepparttar 134824 same family. Not exact knock-offs ofrepparttar 134825 original but similar enough show they are related.

The bottom line is thatrepparttar 134826 Website should look like it is a part ofrepparttar 134827 company or product it represents. Fonts, color, voice, and attitude should all be related acrossrepparttar 134828 marketing board. Similarly,repparttar 134829 website should communicate inrepparttar 134830 way a Website needs to communicate. It needs to feel like a Website, but it need to represent it's company's brand and image effectively. It must retainrepparttar 134831 integrity ofrepparttar 134832 brand.

Dom Moreci is the president of Plumbline Studios, inc. a brand identity and design firm located in Berkeley Ca. You can learn more about plumbline at http://www.plumbline.com

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