But a well-designed logo, defined company colors and a tag line that delivers your benefit message are ONLY beginning. Now you need to roll out that identity in all your marketing communications.

Here’s a quick checklist of places where your logo, company colors and tag line may be used. Hope it helps keep your identity crisp, clear and consistent.

1)BUSINESS STATIONERY – letterhead, envelopes, labels, etc. 2)BUSINESS CARDS – use one design consistently 3)SIGNS – on, around and in buildings 4)VEHICLES – trucks, delivery vans, service vehicles 5)PRODUCTS 6)ADVERTISING – all types 7)LITERATURE 8)MAILERS 9)WEB SITE 10)DIRECTORY LISTINGS 11)TRADE SHOW DISPLAYS 12)FORMS 13)BADGES 14)UNIFORMS 15)PROMOTIONAL ITEMS – clothing, coffee mugs, you name it 16)POINT-OF-PURCHASE DISPLAYS/MATERIALS

So. . .

If you haven't done it already, slap some metatags on your site that are optimized for your content. Make sure you use keywords that are repeated multiple times in text of your website, so that your pages will rank higher for relevency.

Now begin your hunt for high-PR websites to post your link on. You can start by going to google and searching for your specific service or product in quotes to find high-PR sites in your category.

You'll find out quickly that there are a number of ways to get your link on these websites. Some of them will agree to do a main-page link exchange for free. Others will allow you to submit articles along with a resource box that will give you a link on their website. And others wont allow you to work with them at all unless you have special qualifications or a high page-ranking.

If you have a free product, like an eBook or some software, you can give away free downloads on a high-PR site. Just place an ad on site with a link back to your website, where they can receive free download. You can find these sites by googling phrases like "free content directory."

There are plenty of ways to bring in traffic with search engines without paying hefty registration fees. Start searching today. Find big sites and get your link out there!