Look Out MSN Search, Here Comes Gbrowser

Written by Mark Daoust

Continued from page 1

Google Will Need To Duplicate Gmail with Gbrowser

With MSN’s search becomingrepparttar latest threat to Google’s search market stronghold, Google will once again attack its competitor’s strength. Internet Explorer has recently shown some weakness in losing market share to Firefox, and it appears as if Google is ready to attempt to bring down MSN’s greatest strength.

If Google hopes to have any success in bringing down Internet Explorer, they will need to duplicaterepparttar 128241 success ofrepparttar 128242 Gmail campaign. When launching Gmail, Google knew that they would make little to no impact on Yahoo! if they were to simply offer an e-mail program that was open torepparttar 128243 general public. What reason would a person have to join Gmail if they had a perfectly fine email account at Yahoo!? An open launch torepparttar 128244 general public would result in an initial influx of new users, many of which would be curiosity seekers who would quickly forget about their new, secondary email accounts.

Instead of launching an open campaign to inviterepparttar 128245 general public to participate in Gmail, Google chose to employ a viral marketing campaign of six degrees of separation. No single person hadrepparttar 128246 ability to get a Gmail account unless they knew someone who was permitted to extend an invitation. People who had an account, and who in turn were allowed to give away six invitations to others to join Gmail became Gmail’s primary advertisers. A feeling of exclusivity became quickly associated with having a Gmail account, and soon message boards were filled with people offering just six accounts that they were able to give away. The effect is a brilliant example of just how effective Gmail can be. Gmail did not and will not becomerepparttar 128247 most popular e-mail program in a short time span, but over timerepparttar 128248 six degrees of separation will make Gmailrepparttar 128249 most popular email system available (if you know someone).

If Google wants to be at all effective in dethroning Internet Explorer, they will have to reach into their bag of tricks once again to make Gbrowser an option that carriesrepparttar 128250 same desirability that Gmail carried. Google can certainly count onrepparttar 128251 Microsoft haters to give their browser a spin, but in order to getrepparttar 128252 audience that really matters,repparttar 128253 vast majority of Internet users, Google will need to extend a personal invitation.

MSN Must Act Quickly

Now that MSN has launched their search results, they will need to act quickly to protect against Google making any serious impact on their browser market. MSN has already done several things right. They arerepparttar 128254 first ofrepparttar 128255 major search engines to offer their search results in an RSS format, opening up their results to all webmasters. They also offer Encarta answers to search results, provide music searches, feed discovery, definitions, provide math calculations, news search, and other features that are becoming increasingly important to offer.

However, MSN has not yet launched its own sponsored links program. Although this is certainly a program inrepparttar 128256 making, MSN will need to launch this service as soon as possible if they want to compete with Google and Yahoo! on every level.

But more importantly, Microsoft will need to have a new version of Internet Explorer available to launch once Gbrowser makes its debut. Yahoo! successfully dampenedrepparttar 128257 blow of Gmail by matchingrepparttar 128258 increased storage space that Google came out with. If Microsoft wants to keep its browser market share safe when Google launches Gbrowser, it will be important that they answer Gbrowser with a competitive product.

It Is All Very Welcome

The search engine wars are all very welcome. The results ofrepparttar 128259 search engine wars have been nothing but positive so far. The launch of Gmail provided users with significantly increased storage for email. Yahoo! has improved their search results and Google is continuing to try and improve their search results. If Google launches a new browser it will no doubt offer new options that will only help users organize and find information.

The search engine wars have become much more than a war forrepparttar 128260 attention of Internet searchers. Because Yahoo! and MSN enteredrepparttar 128261 search market hoping their strengths would provide them withrepparttar 128262 necessary momentum to topple Google, Google has broughtrepparttar 128263 battle to Yahoo! and MSN. The search engine war is nowrepparttar 128264 war of vying for Internet user’s attention through search, email, browsers, news aggregation, etc.

No matter howrepparttar 128265 search engine wars turn out,repparttar 128266 people who will ultimately benefit will be Internet users…andrepparttar 128267 shareholders ofrepparttar 128268 winning company.

Mark Daoust is the owner of Site Reference. This is a link to the original article: Look Out MSN Search, Here Comes Gbrowser

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There Should Be More to your SEO Consultant Than Rankings

Written by David Leonhardt, SEO Consultant

Continued from page 1

That's not an SEO challenge; that's a math problem: searches x marketshare = visitors

I responded with a few factors that override mathematics inrepparttar SEO game, includingrepparttar 128240 site's title tag and description tag, as well as whetherrepparttar 128241 term lends itself to scrolling. I also pointed out that it depends onrepparttar 128242 title tags and description tags ofrepparttar 128243 competition, too.

Another factor that makes predicting traffic difficult isrepparttar 128244 abandonment factor – how many people click on none ofrepparttar 128245 results because they get interrupted or confused, or abandonrepparttar 128246 search for a new one because they find themselves off-topic or searching too broadly.

It also depends on how many sponsored links there are and how they are marked. Often at Yahoo and Lycos, for example, there are so many ads thatrepparttar 128247 average searcher might never scroll a screen or two to seerepparttar 128248 organic (natural) results.

And, of course, it also depends onrepparttar 128249 color ofrepparttar 128250 walls inrepparttar 128251 roomrepparttar 128252 searcher is clicking from,repparttar 128253 weather outside and how well they slept last night. But there is little you can do about that.

What you can do is to work with your SEO consultant to chooserepparttar 128254 most effective search terms for your business and make sure he develops a title tag and description tag that sell to both humans andrepparttar 128255 search engines. Then make sure he is monitoring not justrepparttar 128256 rankings for your key search terms, but alsorepparttar 128257 description used by each ofrepparttar 128258 search engines.

A good ranking at Google and Yahoo is just one measure of your SEO consultant's success. A more complete evaluation is that he is your partner in building long-term, targeted traffic

David Leonhardt is a Ottawa-region freelance SEO consultant and a successful website marketing consultant. Pick up a copy of his SEO online e-book.

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