Look Before You Leap: A Price Increase Backfires

Written by David Berky


Continued from page 1

By not doing their homework.

They did not takerepparttar time to compare my current rates withrepparttar 106024 rates offered by their competitors. If they had (and I am assuming they didn't because I can't believe they would take this risk), they would not have sent merepparttar 106025 letter about increasing my rate.

The letter led me to call them to find outrepparttar 106026 actual amount ofrepparttar 106027 increase. The significant (to me) price increase led me to call their competitors.

Beforerepparttar 106028 letter I was content to pay their fee. I hadn't planned on checking prices and making comparisons. But when they broughtrepparttar 106029 subject of fees up, I tookrepparttar 106030 initiative and ended up with a much better deal.

Maybe they were counting on most of their customers to roll over and accept it. But I wonder how many will now renegotiate their fees sincerepparttar 106031 subject has come up.

They obviously have different customers on different fee schedules. So why wouldn't they takerepparttar 106032 time to determine which customers should have their fees increased and which should be left "overlooked" this year.

Customers who were paying close attention to their competitors fees would probably accept their "modest" price increase because ofrepparttar 106033 hassle (read: barrier) of switching to a competitor. Even if they did a price comparison a small increase is usually not worthrepparttar 106034 trouble.

I guessrepparttar 106035 moral ofrepparttar 106036 story is that before you bring uprepparttar 106037 subject of increased fees, make sure you know your customers' alternatives.

© Simple Joe, Inc. David Berky is president of Simple Joe, Inc. One of Simple Joe's best selling products is Simple Joe's Money Tools - a collection of 14 personal finance and investment calculators. This article may be freely distributed so long as the copyright, author's information and an active link (where possible) are included.


The Value of FREE in Internet Business

Written by Cathy Wagner


Continued from page 1

· Ad tracking statistics are another great free value, especially if you have an affiliate site that does not offer web site statistics. You can use these to test different ads atrepparttar same location, different types of ads (like a banner versus an email ad), as well asrepparttar 106023 same ad at several locations. They can even provide different URL's to help you place your ad more than once on an ad site that only lets you post your URL once.

· Use all ofrepparttar 106024 free advertising tools available to you. Most people do not realize that there is more to free ads than FFA links and Classified ads. Today it is possible to use banner advertising, email advertising and viral marketing totally free. Always start with free before you invest in paid advertising.

BEGIN WITH WHAT YOU HAVE It is possible to begin to build a business onrepparttar 106025 Internet with no or very low investment. There are many free tools and resources available onrepparttar 106026 Internet,repparttar 106027 hard part is takingrepparttar 106028 time to find them. Don't even think about spending a lot of your hard earned money until after you have learned to get some visitors to your site. Until then, do and learn as much as you can for FREE!

Cathy Wagner creator of http://www.onestopinternetbusiness.com has grouped not just a few marketing recommendations, but an incredible list that is unmatched by any other single site. You will find a very comprehensive overview of internet marketing, along with the best and most cost effective marketing sites, tips, tools and techniques.


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use