LookSmart to acquire WiseNut

Written by Cyrus Taraporvala


Continued from page 1

With this new move, LookSmart's partners will now benifit with a more relevant search experience, as well asrepparttar benifit to LookSmart's directory customers, who in turn should benefit from a higher return on marketing investment, as more relevant search results drive more qualified leads. So far, LookSmart isrepparttar 118967 only company that provides both pay-for-placement and paid inclusion search listing platforms, aimed towardsrepparttar 118968 bigger advertisers.

Cyrus currently manages a few web sites, the most recent of which is PromotionData.com a community center for site promotion and web development, located at http://www.promotiondata.com/


Top 10 Ways For Web Designers To Find New Clients

Written by Tom Mulkern


Continued from page 1

6. Write articles and free reports. Writing short articles on Internet Business and Web Development is a great way to get your name out and generate new clients. You can submit articles to your local print media, Chamber of Commerce, and business publications. You can also syndicate this content online for online publications and websites. One short article can go a long way in generating new business.

7. Focus on a niche. By narrowing your focus it will be much easier for you to find new web design clients. It’s tough to be everything to everybody. Look at your existing client base and think aboutrepparttar industries your best clients come from. Pinpointrepparttar 118966 best two or three and then focus your effort to only those types of businesses. It’s easy to get leads for specific industries from list brokers such as Info USA (http://infousa.com) and others. You can then contact similar businesses and let them know you specialize in creating websites just for their type of business. Tell them aboutrepparttar 118967 specific tools you can install to help their business increase profits, save money, and gain an advantage over their competitors.

8. Smile and dial. Telemarketing can be a great way to find new business clients when done properly. The best way to do it is to start with a free offer that will help you qualifyrepparttar 118968 lead. For example, if you create a community directory, you can then simply callrepparttar 118969 businesses inrepparttar 118970 directory and let them know they are entitled to a free listing. This will give you an opportunity to chat with them and see what their needs are. You can then email or fax them a brief form asking for a description of their business to post onrepparttar 118971 community website. Let them know when it’s up and then send them full details on your web development services. From there it will be easy to set an appointment.

9. Send postcards. Direct mail using postcards can be a very effective and cheap way to getrepparttar 118972 word out about your services. If you use full color postcards you can even showcase screen-shots of some ofrepparttar 118973 sites you’ve designed. Always offer some type of free offer onrepparttar 118974 postcard, such as a “FREE Website Analysis,” “FREE Search Engine Readiness Review,” etc. in orderrepparttar 118975 increase response.

10. Follow up. Follow up. Follow up. There is an old adage in marketing that says it takes at least seven contacts before a prospect will purchase. This is as true in selling web design services as it is with anything else. No matter what marketing tactics you use, remember that you must relentlessly follow up with people that have expressedrepparttar 118976 need for your services. If you keep in touch, a good percentage will eventually become clients.

There you have it, ten ofrepparttar 118977 best ways to find new clients and increase your Web Development business this year. But remember, none of them will work unless you use them. So stop fiddling with your computer and get marketing!

Tom Mulkern is the CEO of OnNet Web Hosting (http://onnethosting.com), a provider of Web Hosting Services, featuring 50% discounts for Web Designers and Resellers. They also publish the email newsletter, “Marketing For Web Developers.” For a FREE subscription, send an email message to: mwd-request@onnethosting.com, or visit http://onnethosting.com/mwd.html.


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