LookSmart Not Small Business Friendly

Written by Lee Traupel

Continued from page 1

So, if your an SMB company what are your alternatives to working with LookSmart? We would recommend your assessing Google's new "AdWords Select" program which is geared more for business of all sizes; but, I must warn you there is some complexity in setting up this type of program as well. But, you certainly get much more coverage with Google - their rapidly becomingrepparttar dominant search engine du jour with approximately 40% market share of all combined searches.

Inktomi's "Search Submit" program should also be assessed as an alternative to working with LookSmart and as an adjunct to an existing Search Engine or Marketing program. They have partnered with some ofrepparttar 128361 same companies that LookSmart is working with, including MSN, AOL, iWon, and many others. They offer very good value forrepparttar 128362 incurred costs, charging a nominal fee $39. forrepparttar 128363 first URL and $25. for additional URLs to have your web site "crawled" (assessed or indexed) on a regular basis for one year and sharing this information with repparttar 128364 most heavily used search engines onrepparttar 128365 web.

Finally, you may want to consider utilizing standard pay per click ("PPC") search engines to drive qualified traffic to your web site and/or looking at competitive PPC programs offered by LookSmart's competitors including Yahoo, AOL, Alta Vista and others. Overture (formerly GoTo) isrepparttar 128366 dominant market leader inrepparttar 128367 pure PPC market that can deliver a great deal of traffic. But, there are approximately 150 second tier pay per click search engines available for assessment and you should be able to leverage your marketing costs by carefully analyzing your "keyword buys" via some of these PPC search engines including Kanoodle, FindWhat, Sprinks and many others.

Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc. http://www.intelective.com, a marketing services and software company which provides strategic and tactical marketing services exclusively to small to medium sized companies. He can be reached at Lee@intelective.com for e-mail or ltwolf@ix.netcom.com for IM

Search Engine Ranking: The Real Truth

Written by James D. Brausch

Continued from page 1

1. Pick twenty popular search terms.

2. Enter them atrepparttar selected search engine.

3. Reviewrepparttar 128360 first twenty results for each search and write downrepparttar 128361 answer. Write a 1 ifrepparttar 128362 answer to your question is true for that listing and a 0 if it is false.

4. Ifrepparttar 128363 answers are allrepparttar 128364 same (either true or false), you may need to use more than twenty results for your study. If so, be consistent with all search terms.

5. Ifrepparttar 128365 answers forrepparttar 128366 second half of your results for all search terms is zero, you may need to include some more search terms until you have a non-zero result inrepparttar 128367 second half of your results.

6. Totalrepparttar 128368 answers for all search terms forrepparttar 128369 first half of your results. Separately totalrepparttar 128370 answers for all of your search terms forrepparttar 128371 second half of your results.

7. Dividerepparttar 128372 total from first half of your results byrepparttar 128373 total ofrepparttar 128374 second half of your results.

8. If your answer is very close torepparttar 128375 number 1, then you will need to expand your search to more than twenty popular search terms... or review more thanrepparttar 128376 top 20 results... or possibly accept thatrepparttar 128377 answer to your question is that this particular factor is not very important to this search engine either way (positive or negative).

9. If your answer is significantly more than 1, thenrepparttar 128378 answer to your question is true.

10. If your answer is significantly less than 1, thenrepparttar 128379 answer to your question is false.

If your question is regardingrepparttar 128380 formation ofrepparttar 128381 title, description, domain name or URL, this method is all you need. If your question regards something aboutrepparttar 128382 underlying sites (ie: keyword density, use of header tags, hidden text, etc), then you may have to visit each site listed in order to answer your question.

I find it easier to turn each question into a true/false question, but you can also use this method with questions that have a numerical answer.

Nowrepparttar 128383 real challenge is findingrepparttar 128384 questions, notrepparttar 128385 answers. Recently a popular search engine started ranking sites with dead links lower than sites that quickly removed their dead links. This became obvious whenrepparttar 128386 above study was performed. The challenge was to come up withrepparttar 128387 question: Do dead links on your site hurt search engine ranking?

Feel free to drop me a note at JamesBrausch@TargetBlaster.com with any interesting finds using this method. Happy hunting!

James D. Brausch, is the Vice President of Marketing for Target Blaster, Inc., an Internet Marketing firm specializing in targeted traffic. http://www.TargetBlaster.com

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