LookSmart Answer Their Critics

Written by Kalena Jordan

Continued from page 1

Obviously, not every customer will always be happy. That's part of life, and you should accept that any company may have customers for whom it cannot deliver profitable service - and in that case, no one should expectrepparttar parties to "have" to do business with each other. That's a pretty reasonable stance for a company to take, I would have thought.

LookSmart Australia shares a business model with LookSmart inrepparttar 125089 US. We have different products to give life to that business model, as you'd expect from any sensible global business in this day and age. The data suggests very clearly that listing in LookSmart Australia is a "must-have" part of a marketing spend for SME's online who are interested in Australian traffic. People can read about what we're offering, call and ask us questions, and if they believe they can obtain value from our services, then they can buy our listings products. If not, then that's their right also.

Question 9 (WR) - How sustainable is it to operate completely different business models in various countries in a global market? How do you expect SEO's and resellers to explainrepparttar 125090 different LookSmart search models and recommend competing services?

(DS) We have a single worldwide business model - but not surprisingly, we have different products and channels to deliver those products in different markets. It'd be a funny sort of company that had exactlyrepparttar 125091 same product in every market. I can promise you won't see a toasted ham, cheese & tomato sandwich onrepparttar 125092 menu at McDonalds© in Iowa, but you will in Australia! While we have a single world-wide business model - search-targeted marketing - it shouldn't surprise people thatrepparttar 125093 actual products and channels to sell those products vary market to market. It's pretty reasonable business practice to adapt your products torepparttar 125094 local market.

Question 10 (WR) - For a long time now, LookSmart Australia has claimed to reach 66% ofrepparttar 125095 Australian search market via partnerships with OptusNet, NineMSN, News Interactive, F2 and GoEureka. Givenrepparttar 125096 changes torepparttar 125097 industry andrepparttar 125098 rocketing popularity of Google with Australian users, is this figure still accurate?

(DS) Very much so - in fact, we've just recheckedrepparttar 125099 figure with AC Nielsen, who are, along with Red Sheriff,repparttar 125100 authoritative sources on this subject. Their unduplicated reach figure for our network is over 66%. It's pretty simple. If you want Australian traffic, inclusion inrepparttar 125101 LookSmart directory is a pretty vital part of a small business marketing spend.

Question 11 (WR) - Given allrepparttar 125102 negative feedback they're currently receiving from existing customers, do you think LookSmart Ltd should have handledrepparttar 125103 model merge differently?

(DS) Despite what some people might believe, LookSmart is receiving very little negative feedback. As of today, we've received thousands of new orders, with far fewer customer service issues than anticipated. We messagedrepparttar 125104 change in advance, and have provided information through email, on site and through customer service to help customers transition. Obviously, you can build & improve on any product implementation, and we intend to do that.

Question 12 (WR) - LookSmart Australia recently announced a deal with Yahoo! Australia & NZ to provide "pay-per-position" search results to Yahoo users. What arerepparttar 125105 benefits ofrepparttar 125106 deal for LookSmart Australia customers and isrepparttar 125107 deal with Yahoo LookSmart Australia's way of breaking intorepparttar 125108 Pay Per Click market here?

(DS) LookSmart's deal with Yahoo! Australia & NZ is part of our new "looklistings" distribution network in Australia. Across a number of properties - which atrepparttar 125109 moment include Yahoo! Australia & NZ, Goeureka, OptusNet and LookSmart Australia - we now providerepparttar 125110 top 3 search listings on a CPC basis for highly relevant listings. Only highly relevant results will make it in there - we're not going to sellrepparttar 125111 keyword "home loans" to someone selling tickets to sporting events, for example! The commitment to relevance is a big part ofrepparttar 125112 reason those major distribution partners have signed up with us. I can promise you that if Yahoo! Australia & NZ believes we're providing poor results, they'll let us know, pretty damn quick.

For Australian customers,repparttar 125113 product has a very simple benefit - highly relevant, guaranteed prominence listings onrepparttar 125114 major search properties in Australia, attracting LOCAL traffic only. Sure there's Australians typing in "home loans" on Google - but there's millions more Americans doingrepparttar 125115 same thing, whereas on our network partners, it's all local traffic. Relevance comes from local traffic, as much as fromrepparttar 125116 work of our team andrepparttar 125117 search algorithm. We believerepparttar 125118 ROI on our product will beatrepparttar 125119 rest.

LookSmart has always been inrepparttar 125120 "pay per click" market in Australia - most of our larger clients pay on this basis rather than on a fixed annual fee. Those clients - such as ebay, Seek.com.au, Wizard Home Loans etc - have been onrepparttar 125121 CPC basis for some time, and will continue to do so. It'srepparttar 125122 preferred method of paying for listings for larger clients, and works very well in terms of tracking leads and calculating ROI across a very large number of listings.

------------------------------ Web Rank would like to thank Damian Smith for takingrepparttar 125123 time to respond to our questions. If you have additional questions for LookSmart as a result of reading this interview, Damian suggested emailing him directly at mailto:dsmith@looksmart.net Further information on LookSmart.com's LookListings for Small Business can be found here: http://listings.looksmart.com/. More information on LookSmart Australia's LookListings product can be found here: https://www.looklistings.com.au/. For those who missed it, LookSmart Ltd announced their Q1 Results atrepparttar 125124 end of April. Details can be found here: http://news.cnet.com/investor/news/newsitem/0-9900-1028-9812520-0.html. The market's response torepparttar 125125 announcement can be witnessed here: http://www.shareholder.com/looksmart/chart.cfm?Period=1&Bench1= ------------------------------

Copyright © Kalena Jordan 2002

About the Author:

Article by Kalena Jordan, CEO of Web Rank. Kalena was one of the first search engine optimization experts in Australia & New Zealand and is well known and respected in her field. For more of her articles on search engine ranking and online marketing, please visit http://www.high-search-engine-ranking.com

Pay Per Click to guarantee targeted traffic!

Written by Steve Nash

Continued from page 1

Using Overture as an example here, making a bid is simply a matter of choosingrepparttar following:

* keyword * title * description

And as Overture recommends on its site, always repeatrepparttar 125088 keyword in bothrepparttar 125089 title and description to improve your chances of a click. Overture also comes with a keyword suggestion tool, available to Overture advertisers only.

Choosing your keywords, andrepparttar 125090 amount you are willing to bid is also simple, but can take a lot of time. You need to research suitable in-demand keywords, that cost little. The paid-for version of Wordtracker -repparttar 125091 excellent keyword suggestion tool - allows you to brainstorm good keywords, and determinerepparttar 125092 current cost ofrepparttar 125093 top 20 bids. A real time saver.

Wordtracker - http://www.wordtracker.com

And you can monitor your Overture bids using this tool: http://www.bruceclay.com/RankGoToReport.htm


Make sure you are happy withrepparttar 125094 amounts of money you will spend. A quick rule-of-thumb to determinerepparttar 125095 value of a visitor (or click) is to use this simple equation for a given month:

Value = average earnings / average unique visitors

Make sure your bids are lower than this 'value' of a visitor.

The best way to achieve success atrepparttar 125096 pay-per-click search engines is to bid on many listings, but bid low.


You can find out a great deal more about pay-per-click search engines from this excellent resource.


And Ken Evoy's excellent 5-day FREE Affiliate Masters course covers pay-per-click search engines in great detail, as well as other ways of building income (through content).



Pay-per-click search engines can guarantee to bring traffic to your site, at a low cost. Just remember thatrepparttar 125097 secret to using pay-per-click search engines is to make hundreds of bids. Remember also, that this time around, you only want 'the right people' to clickrepparttar 125098 link! So choose your words carefully.

Steve Nash shows how anyone can sell online at his brand new website. Visit his FREE beginners guide now! http://www.AnyoneCanSellOnline.com

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