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Guideline Three Look for Creativity
Selecting a writer with a creative mind is essential to success of any writing project. A creative writer is a creative thinker.
Unless you have time and inclination to micromanage each stage of writing process, you’ll want a professional who will ask appropriate questions in beginning get straight to work without need for constant supervision.
Such writers are in good supply. How do you find them? Again, return to all-important web site.
This time examine site for appropriate use of:
•Proper and orderly layout •Appropriate use of color •Overall presentation of information •And above all, creative copy.
Chances are good that if a writer has difficulty with any of these on her own site, she’s not writer you’re looking to hire.
Guideline Four The Life/Experience Quotient
This is a non-mathematical phrase we coined to describe collective feel one gets in evaluating writers for assignment. It involves several criteria:
•Educational accomplishments •Career accomplishments outside of writing •Industry diversity in their writing career •References from past employers / clients
Once you get a feel for type of work a writer has completed, you’ll be in a more favorable position to select appropriate candidate.
If you feel that a particular writer is well-balanced on terms of life / work experience, exposure to industry diversity, and presents herself well online and in person, then you’ve found “Right Writer.”
Selecting best freelance commercial writer for your writing project depends on many factors. Some of these include type of project, deadline issues, budget constraints, client expectations, etc.
Once you’ve narrowed list of candidates down to an acceptable number, look for writer with an effective web presence as well as one who presents himself well in person and in print.
Select a writer who is a creative thinker and is able to translate this into a fresh perspective for your piece. Finally, select a professional whom your feel is in possession of right mix of life / work experiences that will bring proper tone to your project.
Using these four guidelines, I feel confident that you’ll have no difficulty finding “Right Writer” for your next project.
Dr. Barry W. Morris is a freelance commercial writer (FLCW) based in San Jose. Reach him online at http://BarryMorris.com. Subscribe to his monthly newsletter, “The Final Draft” and receive coupons that can put money in your pocket! Subscribe at http://BarryMorris.com.