Local results provided by search engines point customers in the right direction

Written by Alyssa Duvall

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More and more people are turning to search engines and online yellow pages to search for local companies. A website allows for business owners to provide more information about their products and services than a full-page ad ever could.

An important update to make for your site is adding your physical address to your site pages, inrepparttar footer perhaps. This will ensure thatrepparttar 143637 search engine's indexing spider or bot pick uprepparttar 143638 address for inclusion inrepparttar 143639 search engine. Search engine optimization (SEO) is also important so that not only is your address being pulled for inclusion in local results, but your site is found forrepparttar 143640 correct terms that describe your business. SEO can be performed on an existing site or as part ofrepparttar 143641 development of a site. Local Search Engine Optimization

Alyssa Duvall is an Internet marketing and a Search Engine Marketing Specialist. She provides proven results for Website promotion. More articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php

This article may be freely reprinted as long as all links and author information remain.

10 Ways to Make Sure Your SEO Goes Out of its Way for You

Written by By Michael Murray, VP of Fathom SEO

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6. Reply to e-mails, voicemails and other communications. If an SEO firm contacts you, especially for a scheduled meeting, make a point to returnrepparttar e-mail or call. Really, itís a good idea to be available for strategic conference calls.

7. Stick torepparttar 143564 program. Donít askrepparttar 143565 SEO firm to optimizerepparttar 143566 web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you canít handle PPC on your own, payrepparttar 143567 experts.

8. Keep statistics in perspective. With many search terms and engines, itís always going to be possible for some keywords not to rank. Donít get hung up on what search terms didnít pop inrepparttar 143568 Top 30. Focus on your traffic growth and conversions.

9. Know your limits. SEO firms appreciate informed clients Ė to a limit. Readrepparttar 143569 articles. Pick up an SEO book. Keep up withrepparttar 143570 news. But donít hire an SEO expert and then tell them youíre an SEO expert. For example, you may be excited to learn about all ofrepparttar 143571 SEO devices that could be at your disposal. Donít blamerepparttar 143572 SEO firm for failing to use them all at once. Measured, gradual changes are best.

10. Take your company name out of title tags. Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if itís short and useful from a title tag proximity and density standpoint.

Michael Murray is vice president of Fathom SEO, a Cleveland, Ohio-based search engine optimization (SEO) firm. He authored the ďU.S. Manufacturers Resist Natural Search Engine OptimizationĒ study and white paper, ďSearch Engine Marketing: Get in the Game.Ē michael@fathomseo.com

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