More and more people are turning to search engines and online yellow pages to search for local companies. A website allows for business owners to provide more information about their products and services than a full-page ad ever could.

An important update to make for your site is adding your physical address to your site pages, in footer perhaps. This will ensure that search engine's indexing spider or bot pick up address for inclusion in search engine. Search engine optimization (SEO) is also important so that not only is your address being pulled for inclusion in local results, but your site is found for correct terms that describe your business. SEO can be performed on an existing site or as part of development of a site. Local Search Engine Optimization

Alyssa Duvall is an Internet marketing and a Search Engine Marketing Specialist. She provides proven results for Website promotion. More articles can be found at http://bigoakinc.com/seo-articles/seo-articles.php

6. Reply to e-mails, voicemails and other communications. If an SEO firm contacts you, especially for a scheduled meeting, make a point to return e-mail or call. Really, it’s a good idea to be available for strategic conference calls.

7. Stick to program. Don’t ask SEO firm to optimize web site and then expect them to provide Pay-Per-Click (PPC) guidance as well. If you can’t handle PPC on your own, pay experts.

8. Keep statistics in perspective. With many search terms and engines, it’s always going to be possible for some keywords not to rank. Don’t get hung up on what search terms didn’t pop in Top 30. Focus on your traffic growth and conversions.

9. Know your limits. SEO firms appreciate informed clients – to a limit. Read articles. Pick up an SEO book. Keep up with news. But don’t hire an SEO expert and then tell them you’re an SEO expert. For example, you may be excited to learn about all of SEO devices that could be at your disposal. Don’t blame SEO firm for failing to use them all at once. Measured, gradual changes are best.

10. Take your company name out of title tags. Do yourself a favor and make title tags available for search terms, not your long company name. Only keep it if it’s short and useful from a title tag proximity and density standpoint.