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Dr John Eagles, from Royal Cornhill Hospital Aberdeen believes evolution may also play its part. One indicator of this is that women of a child-bearing age are statistically at highest risk of SAD.
In a recent paper on condition, consultant psychiatrist writes, "At one stage, it may have been advantageous to have been energetic and to require little sleep in summer and to be anergic and sleepy in winter.
How to beat SAD
"This may have applied especially to women and their offspring, since it would be optimal to become pregnant in summer, resulting in childbirth in spring, when food is more plentiful and weather is becoming warmer."
So if you've got winter blues, and your boss will neither sanction, nor finance, your three-month break in sun, what options are available?
For mild symptoms, exercise is a key recommendation along with a decent diet. That means trying not to over indulge those chocolate urges. But if you must, go for dark chocolate.
An increasingly popular option is to sit in front of a lightbox for an hour or so a day.
"I thought light therapy was biggest load of cobblers", says a once sceptical Jon Simmons. "My wife used it over one winter period and didn't become ill. I thought that was psychosomatic. "When it helped next winter too, I thought, well, maybe it works!"
Cambridge-based company Outside In has been selling lightboxes since 1991.
"Treatment plan A is to move to south of Spain," says founder and MD Steve Hayes. "Plan B is to introduce artificial light, when nature isn't providing. That sends a signal to part of brain saying it's daytime now. The natural response is to stop producing melatonin and increase serotonin productions."
Steve says demand for lights is pretty consistent across UK, one possible exception being Aberdeen where sales are "extraordinarily big".
"It's north, it's cloudy and it's full of Texans who can't believe what's hit them!"
Source: BBC News UK Edition - Monday, 1 November, 2004, 11:10 GMT, By Rebecca Sandles
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