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The music industry is changing drastically. MP3s are no longer just about illegal pirating and file sharing. In fact, MP3s are becoming imperative to unsigned artists wishing to promote their music on
Internet. There are tons of talented artists out there. Unfortunately, they do not have money to push into advertising or music promotion. The solution to this problem: level playing field by promoting on internet.
“The [music] industry is going through a huge transitional phase. Everything is changing and [record] labels are realizing this. They are now using many of same avenues to promote their artists as those available to unsigned artists,” says Burdick.
In fact, a complete industry of music-based websites has developed, allowing musicians to promote their music over Internet. The way iSOUND.COM works is that artists may sign up and upload their music for free. Staff members then listen to songs and rate music. Listeners visit site, discover new music, and earn points for sharing that music with their friends. The most popular artists on iSOUND.COM receive thousands of plays per month. Musicians can literally gain thousands of new fans just by uploading their music onto popular music websites and networking via those sites.
“There is a growing group of signed bands getting a large share of radio and [music] video play that started entirely by promoting on Internet and playing small clubs,” says Burdick. “The future of music is on Internet. Get your music uploaded, spend a few hours a week promoting online, and you’ll be amazed at results.”
Shannon Mott is an employee of iSOUND.COM.
