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S.M.A.R.T. goals are:
Specific. Your goal should be as detailed as possible. For example, "I will call all new prospective clients I met at
last networking event by this Wednesday at noon." "I will take a vacation at least three weeks this next year."
Measurable. Good goals allow you to quantify your efforts. "My company will increase top line sales to repeat customers by 2% this quarter by determining what their current needs are and developing a service to meet their needs before anyone else does. We will do this by surveying each of them and following up with a personalized phone call to clarify their answers."
Achievable. It is good to set your goals high, but not impossibly high. "I will meet three new venture capitalists this month and begin building a relationship with them with
purpose of seeking funding from them in
next six months." "I will re-write
three primary sections of my website by this next month to better reflect who my new targeted customer is and to help them find
solutions they are looking for more quickly on my site."
Result-oriented. In order for your goals to be SMART, they must focus on what you DO want, not what you do NOT want. For example, a goal of "I do not want to fail in my business" focuses on what you do NOT want. An example of a SMART goal is, "I will increase my passive income by 15% this year by writing a "How To" manual on "10 Steps to Small Business Forward Financial Planning" and sell it on a website for $89.99."
Time-limited. Put a specific time limit on your goals and have someone hold you accountable for reaching that goal. "I will finish researching my marketing strategy within
next six weeks and then spend two hours a day for three weeks until I finish developing my customized marketing plan."
QUESTIONS TO ASK
Every one of us has 168 hours in a week. How we spend our time and prioritize our life says a lot about how successful we will be personally and professionally. There are many things that compete for our time: finances, future plans, family, fun, friends, present goals, pressing projects and pushy people. I heard someone once say, if you don't control your time someone else will.
When thinking about how to successfully manage your time, here are a couple questions to ask yourself:
• Do I have specific things I want to accomplish each day? • What percent of
time do I meet my daily goals? • What specific things do I do to manage my time successfully? • What are
priorities in my life? • Does my schedule reflect those priorities? • How successful do you feel in managing your time effectively?

Stephen Fairley, M.A., RCC is the President of Today's Leadership Coaching, a premier executive coaching and training firm, and a Registered Corporate Coach (RCC). Today's Leadership Coaching focuses on “Developing Leaders Who Deliver Results.” You can contact him at 630-588-0500 or at Stephen@TodaysLeadership.com
© 2001 by Stephen Fairley. All rights reserved. Please contact author for reprints