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Free, discounted and/or value-added products/services included in your caption will give readers that extra incentive to purchase your product. This style attracts people because they can see a saving and they will continue reading rest of ad. Perfect for those of you having limited offers and sales. Tell your readers in no uncertain terms what's in it for THEM. For example, “Order within 10 days and we will also send you so and so report valued at $49.95 for FREE!”, or, “Purchase 1000 email addresses and get next 1000 for half price”.
You can also use yet another powerful way to get attention from your reader with personalised style. Here, your caption uses your target's name. This style is particularly effective with e-mail advertising and direct mailing. Place person's name in caption like so: “Jane Smith, Here's How You Can Turn A $25 Classified Into a $10,000 investment return”.
Readers will always look for WHAT'S IN IT FOR THEM. That is why benefits offered style is a strong tool for pulling your customers TO you. Tell readers how THEY can benefit from your product. For example, “Join our Affiliate Program for FREE AND You Will Discover Secrets to Successful Online Marketing AND Earn Income Just By Referring People to our Web Site”.
And then of course there's how-to style. This type of caption speaks for itself. It is especially useful if your product is one that teaches or offers knowledge of a particular field. This method is powerful because most people are very curious and want to learn all sorts of things… especially when it involves moneymaking and establishing skills that are particularly useful to them. An example of how-to caption is “Discover How You Can Earn $500 or More While You Sleep With Little or No Investment.”
As an endnote, when designing your caption/headline, take your time and write down as many captions as possible and ask other people for opinions and which works for them best. Choose a caption that is suitable to your target market and your product and test your ad with different captions to see which caption gets you most pulling power. Use as many words as it takes to reach your target audience but be clear and straight to point. Most importantly, design your caption to attract readers' interest by promising benefits. Remember… readers are drawn and aroused by What's In It For Them! Good Luck!
Mimi AK is the co-editor of the WebBizToolz ezine. Get your FREE subscription now and learn about how you can use low cost online tools to build your web business. http://www.virtualbina.com/bin/ap.pl?wsmm