So little guy newsletter and ezines must offer better service than big fat cat publisher with a subscriber base reaching 100,000 plus.This means more hours of searching for new and informative things. Hours that you don't have because you're working a 40 hour job because you don't have a huge subscriber base to which you can charge big bucks for advertising so you don't have to work a 40 hour job . See Catch 22?

Unlike litle guy local store, you can become a big guy publsher. All you need is money to purchase leads, there are many places to do that on line today. Then you need time to cultivate those leads, and turn them into subscribers. Over time you too can be a big guy publisher. The more money you have to buy leads, and more time you have to cultivate them, quicker you get to charge big dollars to advertise in your ezine or newsletter.

Your second choice is to remain a little guy. Making little or no profit by charging $1.50 to expose your customers ads to all of your 300 readers. But take satisfaction in knowing that every week, week after, sore fingers from typing, week. You put out best damn newsletter or ezine that you can possibly publish. And you do all of that month after month for one reason and one reason only. Because even though you don't realize it..........deep down inside you really love doing it, and you kind of like being a little guy.

Jim Schulte Creator of Internet Marketing Junkie Mouse Pad http://www.imjpads.com

Editor/Publisher The I.M.J. Newsletter http://www.imjpads.com/mycustompage0013.htm

Another great way to accomplish this is to have what is known as an Article Exchange/Article Trading Center on your website. (Do you need a website-setup free?) email me at end of article, I can help you here!

This is where you would swap articles with other webmasters/article authors in order to benefit both parties. This is done much same way as exchanging links but with far more effective results ( in my opinion). There are many benefits to adding an article center to your site:

*Builds your reputation and online presence *Establishes you as a reliable online presence *Increases your circle of contacts and networking *Improves your search engine status *Provides readily available ezine content *Adds content to your website

When you find articles you are looking for, contact author (this will be you soon enough) and explain your offer. Let him/her know benefits of trading articles with you. Be selective in choosing articles. You want well written articles that contain helpful information and/or resources. (Hint here-see why YOU have to write?)

PUBLISH OR PERISH! Ever heard that before?

What you need to do is trade and write articles for and with quality, websites that compliment, not compete, with your website. Join some of article lists above to find type of article and research what you are looking for. You can also visit websites with article directories.

You will instantly be able to get your articles posted on popular websites in all corners of world. This will improve your link popularity and allow more opportunities for people to find your website.

Compiling a vast and varied Article Exchange/Trading Center will draw more visitors to your site as well as improve your ranks in search engines. Having your articles postedall over net will help build your reputation and increase your online success. Get started today on your new Article Exchange/ Trading Center!

Write-Be famous, be known! Have a huge Swipe File! (hint you do have a “swipe” file?)

Plus, ezine & website publishers are always searching these directories looking for new articles to use for their own newsletter or website and when they publish your work, they are required to include your resource box which can lead to thousands & thousands of dollars worth of exposure for your website and only thing it costs you is a little bit of time and perseverance.

At end of your article, create a resource box. Example: (This is a must or it kinda defeats purpose, right?) ===================================================== Copyright 2003 James Tyler James Tyler publishes News You Can Use! a fresh and informative newsletter dedicated to supporting people like YOU! If you’re looking for *best rated* home business opportunities, latest time saving tools and helpful support from an honest friend in business, come by and grab a F-R-E-E subscription today at: http://saveyourselftimeeffortandmoney.com Or via email: saveyourselftimeeffortandmoney@getresponse.com jamesptyler@comcast.net ======================================================