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4. Realize power of written word. If your Web site has been up more than a few months, and you haven't gotten any business, consider reconstructing it so it pulls sales. Write down your description of: your audience, its needs and desires. Address their problems, interests, values and how they like to receive a service. Pre-plan your Web site, and state its purpose - is it to make money, gain credibility, share a unique message?
5. List at least 10 benefits provided by your service. What are best five? List 10 features of your service, too. What are best five? Remember, features don't sell, benefits do. Create a variety of headlines that have marketing pizzazz. They can be in form of a question, a command, or a shocking statement, but they should all be full of specific benefits. "Quadruple your Online Income" is not enough. You must show how much time that takes.
6. Finally, create a picture of outcomes your client will see, hear and feel. You must touch your potential client's soft spot - that nerve center that says, "Yes, I want that!" Tap into your creative side, with a friend, associate, or coach who knows this uncharted territory - language of sales.
Become a member of 5% club -- Web site owners who make at least half their income from their Web site.
Judy Cullins: 20-year author, publisher, book coach Helps entrepreneurs manifest their book and web dreams eBk: Ten Non-techie Ways to Market Your Book Online www.bookcoaching.com/products.shtml Send an email to Subscribe@bookcoaching.com FREE The Book Coach Says... includes 2 free eReports Judy@bookcoaching.com Ph:619/466/0622