If you change design or copy on your site, it won’t matter one bit to members of your list. They’ll still be there for you. If search engines decide they’re only going to list sites that use colors blue, green, and purple… it won’t affect you at all.

Sales vs. Leads

Truth be known, SEO only drives “leads” to your site… not sales. On other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your next mailing and purchase your next product.

Free, Automatic, and Viral

Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process.

If you produce a quality list that offers something of value, others will want to tell their friends about you. This process of automatic, viral marketing costs you nothing whatsoever and works like a dream because your subscribers are making unsolicited recommendations to those who trust them.

This process not only drives new subscribers to your list, but also ultimately makes new sales for you.

Search engines, on other hand, do not operate virally. While some are free, many charge for “opportunity” to be reviewed for inclusion. Still others charge on a pay-per-click basis, which can get very costly without ever bringing in one sale.

When all is said and done, which one is better? Lists or search engines? While both can have an important role in your marketing plan, if what you’re looking for is generation of more sales… building a responsive list simply can’t be beat.

Strategy #3 - Use 'Keyword Matching' option to better target your ads

Unlike conventional pay-per-click models, AdWords ads are ranked based following formula: Cost-Per-Click (CPC) X Click-Through Rate (CTR) Keyword matching helps you achieve a higher Click-Through-Rate (CTR) for your ads and therefore, a higher ad ranking - without increasing Cost-Per-Click (CPC) of your campaign.

For example, a phrase match keyword like "popup generator" will show up for search query "best popup generator" but will not display for search query "popup a generator" - so using 'Phrase Match' option will minimize 'untargeted' impressions and result in Click-Through-Rate (CTR) improvements.

Strategy #4 - Limit ad impressions to certain countries and/or regions once you've received customer data from initial sales generated

For example, if most of your customers are from USA, you may wish to focus your advertising revenue on US market and target your ads to only US customers.

This strategy will also help you to achieve a higher Click-Through-Rate (CTR) for your ads.

Strategy #5 - Add a subscriber sign-up box on ALL websites you're promoting

This will allow you to build your subscriber list at same time! Place your subscriber sign-up box at top left or right side of your webpage to increase subscriber sign-up rate.

Strategy #6 - Add a DHTML (Dynamic Hyper Text Markup Language) pop-up on your websites

Here's a 5-STAR SECRET Google doesn't want you to know: You CAN use pop-ups on your landing page (i.e. page a prospect sees when he/she clicks on your AdWords ad) as long as pop-up does not result in OPENING OF A NEW WINDOW!

A DHTML pop-up is technically not a pop-up - it is really a 'floating menu', made to look and act like a pop-up! PopupMaster Pro is one such 'new-generation' pop-up software (that also beats pop-up blockers).

You can find out more about PopupMaster Pro here: http://PopupMaster.net

Installing a DHTML pop-up on your websites WILL dramatically increase your sales and subscriber sign-ups!

Strategy #7 - Monitor and manage your campaigns

You'll be able to access valuable information and find out which keywords have highest impressions, which keywords generate highest click-throughs etc. once your campaign is live.

And you should use this information to tweak your headline, description and cost-per-click accordingly - to maximize your campaign effectiveness.

Use various strategies described above and monitor effectiveness of each of them. It will help you maximize your Google AdWords campaigns and reduce your campaign costs.