Links and link building with Google.

Written by Clare Lawrence


Continued from page 1

For this reason link web masters often see exchanging links as hard work!

Link location – some SEO writers also believe there is an advantage to being towardsrepparttar top ofrepparttar 127882 page containing your link (or backlinks as links from external sites are known), this may be correct as Google does treat headers and title as being of more importance than footers etc. The logic being that inrepparttar 127883 same way as a newspaper reader will often scan headlines andrepparttar 127884 first couple of lines of copy so do user of websites.

Using SEO copywriting

Search Engine Optimisation (SEO) copyrighting isrepparttar 127885 process of writing web friendly text. This means for example using your keywords inrepparttar 127886 right “density” and using words inrepparttar 127887 tense and combination that a user may enter them into a search engine.

By developing text in this way, it is also possible to incorporate text that will allow you to link directly fromrepparttar 127888 body of your text.

This means your site is providing relevant content and atrepparttar 127889 same time your giving yourself more pages on your siterepparttar 127890 potential to contain links, which can be used for promotional purposes.

Interesting in seeing how your site is currently optimised? We have a number of SEO tools , which you might find interesting.

Anchor text

This is becoming ever more important– some say THE most important feature. The use of anchor text is onerepparttar 127891 biggest boosters to keyword searches. Considerrepparttar 127892 following: -

A) To visit our partner Domain names partner click here B) Click here: Domain Names to visit our partner.

Which isrepparttar 127893 best? Assumingrepparttar 127894 pages are otherwiserepparttar 127895 same Page Rank wise?

B) Is clearly better becauserepparttar 127896 search engine now associates www.discountdomainsuk.com withrepparttar 127897 phrase domain names (the top phrase inrepparttar 127898 domain name market) withrepparttar 127899 site rather thanrepparttar 127900 word “here”.

Summary

Embedding text links isrepparttar 127901 most valuable method of linking. It keepsrepparttar 127902 links at a pretty low number, so dilution is not a problem. It also will award a bonus for keywords used inrepparttar 127903 anchor text. If anyone offers you a link and asks how you would like it to shown up you now know how to reply!



Clare Lawrence is CEO of Discount Domains Ltd – A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com Clare can also be contacted on clare@discountdomainsuk.com.




How to rank well in the search engines.

Written by Clare Lawrence


Continued from page 1

d) Directories, a small number of directories have a strong effect onrepparttar SERP ( Search Engine Results Placement ) of a site. These are :

i) Dmoz ii) Yahoo iii) Gimpsy iv) Business.com v) Joeant vi) Allthebizz

e) Its all relative torepparttar 127881 popularity of your choosen keyphrase andrepparttar 127882 strength ofrepparttar 127883 competition. The better your content andrepparttar 127884 more links your site hasrepparttar 127885 sooner it will reachrepparttar 127886 top.

f) Be Patient - rankings are not built in a day, it takes most sites 6 months to reach their potential.



Clare Lawrence is CEO of Discount Domains Ltd – A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a hyperlink to http://www.discountdomainsuk.com Clare can also be contacted on clare@discountdomainsuk.com.


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