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How many clients or customers do you want or will you need to be working with each month? How many new clients do you want to add per month? In order to bring in new clients, you'll need to generate qualified prospects. How many prospects do you want to target each month? How will you find them?
Visualize Your Marketing Strategy - You need a plan. Most small businesses owners struggle with this part. Begin by asking yourself:
What can I do to attract attention and prompt interest by prospects? What can I do to increase
number of qualified leads I generate each month? How can I build
credibility of my firm so prospects trust that we deliver? How can I ensure that prospects remember my firm when they have a need and are ready to buy? What is
sequence of decisions prospects need to make to become clients?
Visualize Your Marketing Tasks - Just having a marketing message, or an advertising campaign or a web site doesn't ensure you of anything. Each of these needs to achieve
specific goals and objectives you have set. The best way to evaluate these efforts is from your prospects' perspective. Ask yourself:
What are my prospects' primary concerns? Are my marketing messages interesting to prospects? What would my response be to my own marketing calls? Without mentioning
name of
company, its credentials or products, is
value of what I provide clear to prospects? What do I want prospects to do when they visit my web site?
Just visualizing success won't get you there, but it is an effective way to begin planning. Develop your marketing goals, strategy, objectives, and tasks from this big picture, and you'll create a plan that will lead you to become wildly successful.

2004 © In Mind Communications, LLC. All rights reserved. - The author, Charlie Cook, helps service professionals and small business owners attract more clients and be more successful. Sign up for the Free Marketing Plan eBook, '7 Steps to get more clients and grow your business' at http://www.marketingforsuccess.com