3.Post to forums related to your area and include a link in your signature file. It is critical to join in discussion and not blatantly advertise, as this can look unprofessional and self-gratifying. Add value to discussion and simply provide a link in your signature. Visit some forums and see who you would link to in discussion and try and copy what they did right.

How to get reciprocal links

Ask Webmasters directly. These are a little easier to ask for as its clear you are providing them also with a link. Best to first link to their website, then personalize contact commenting about something on their website specifically. I have found personally calling them if you have contact phone number best method. My friend David Newton at www.simplysolo.com has found this an invaluable way to gain in excess of 1,000 inbound links for his site. Simplified it should go like this:

a.Find a relevant site as a potential link partner. Tip – Try entering this into google “your keyword or phrase” + “add url”. This will then list most popular sites that will allow you to link back to them.

b.Firstly create a link to their website

c.Contact them directly showing them your link to them with url of their site and something you liked about their site, something unique. Compliments can only help here.

d.Schedule to follow them up in one months time and try again if necessary. Best to keep a spreadsheet

Of course not all will link to you and it’s a bit of a numbers game but you can get results. Its better to personalize your contact than mass e-mailing a general group of websites.

Don’t forget to always be polite and keep up a schedule where you will aim to get say ten or twenty links out there per week. You will then have quite a collection after a few months and traffic should start flowing to your site.

Article Submissions As you’re reading this article you should certainly be able to infer that I personally am a fan of writing articles as a form of non-reciprocal link building. Articles provide perhaps best of all worlds in that they provide valuable and entirely relevant links and also can be a great source of targeted traffic.

That said, articles are also most time consuming of link building efforts. One must consider time it takes to write article, find sites to publish it and also submission of articles to all these sites. As a tip, when you find sites you wish to submit your article to add them to a folder in your “Favorites” (or “Bookmarks” for those of us using Firefox). If you decide to publish more articles in future (and you probably will) it’s certainly helpful to start with a list of places you’re submitting to rather than having to find them all again down road.

When you’re writing your article there are a few considerations that you should make. One of biggest benefits of articles as a link building measure is that links are relevant in that they are about topic of your site. Why not insure that your titles and content are written such that they add further weight for your targeted keywords. If you look at title of this article “Non-Reciprocal Link Building For Higher Search Engine Positioning” you’ll notice that phrase “search engine positioning” (our main targeted phrase) is present. Additionally phrase is repeated periodically in content area. This will add relevancy to this article and our targeted phrase. If you look in credits below you’ll notice that anchor text linking to our site is “Beanstalk Search Engine Positioning” (assuming that site on which you are reading this article allowed for HTML submissions otherwise link should simply be http format). This will add additional relevancy tying that phrase to our site.

Because Beanstalk website is still in sandbox on Google it is unable to rank for this highly competitive phrase however you may notice that currently #11 ranking page is one of our articles. This alone should demonstrate that these articles can pick up relevancy. Once Beanstalk is out of sandbox on Google we will have many highly relevancy links that are strong enough to rank #11 on their own. You can do same provided that you treat writing your articles same as your content. It must contain your targeted keywords and it must read well.

Additionally, you are going to want to search for many related websites to submit to. You can visit search engines themselves to find related sites (in our case we would run a search such as “search engine positioning articles submit”) or you can use a program like PR Prowler (http://www.beanstalk-inc.com/resources/recommended/pr-prowler.htm) to find links and also insure a minimum PageRank on sites you are submitting to.

If you decide to publish more than one article I would further recommend that you add to your list with each submission. Take a few minutes before you submit and find an additional 5+ sites to submit your articles to. You’ll find your link popularity and rankings will reward you for it.

Summary Of course there are many additional tactics you can use to get non-reciprocal links including paid links, press releases, etc. however those noted above are ones which will produce most consistently over time and while they can be time consuming, are well worth effort.

I wish you very best of luck in developing your non-reciprocal links and in increasing your search engine positioning. It will take time; it will take energy; but done right it will be very rewarding.

Dave Davies is CEO of Beanstalk Search Engine Positioning (http://www.beanstalk-inc.com/). He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into top positions on major search engines. To keep informed about what going on in SEO world you may also want to visit newly created SEO blog (http://www.beanstalk-inc.com/blog/) on Beanstalk website.