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Adding unique, fresh relevant content to one's website is a tried and true method that has worked throughout all algorithm changes since day one. When a website has tons of unique content it naturally becomes an "authority site" and other Webmasters will want to link to this site for sake of their own visitors.
While some Webmasters analyze latest algorithm changes and how to beat them and strategize complex linking systems, others are working on content. The Webmasters who have chased down algorithm changes and made adjustments have attained success in doing so, which has encouraged them to keep doing so. But, this short-term thinking falls short of long-term strategy of content. The "add content" method and "chasing" method are analogous to stock market. Some invest for long-haul while others chase down latest hot stock tips.
Content is investing for long-haul. When search engine fads and techniques come and go, websites with lots of unique content have ridden waves instead of being tumbled by them. So, best new linking strategy for Google turns out to be best old strategy and simplest. Add content.
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