Another phenomenon created by linking insanity is self- referential linking scheme, where webmasters link ALL their sites from footer of EVERY page on EVERY site to gain link popularity increases. If they've also created mini-webs of repetitive content strewn across hundreds of domains, they will inevitably link every domain to every other domain they own, sometimes from bottom of every page on every single mini-web site - even their main domains!

SELF REFERENTIAL LINKING OF MINI-WEBS IS LINKING PSYCHOSIS

Often owners of these linking fiefdoms will refrain from using every page of their site to link out to their many tiny domains, but will create "index" or "sitemap" or "search" or "resources" pages that essentially do same linking, but with keyword focused anchor text encompassing every possible search phrase that might be used to find their business site.

Those afflicted with linking psychosis have entirely lost contact with reality in favor of fantasy of PageRankLand. The missing ingredient for these lost souls is "Authority" site concept. They link from every page or domain TO every page or domain randomly and this confers no prominence of "Authority" to any one domain. They might actually succeed in their attempt to rank well if they weren't so unclear on this single concept.

A PARTIAL TREATMENT FOR AFFLICTED LINK PSYCHOTICS

A single link from each domain - from ONE page - back to "Authority" site will increase link popularity of main site. Those mini-web sites SHOULD link to each other, but only once and only in one direction, in a daisy chain fashion to confer authority to main site and lead search engines to next domain that does same thing - it in turn confers authority to main site and leads spiders to next mini-site, etc.

The mini-web site psychosis isn't cured with this treatment. They STILL offer no substantial, original, useful content and visitor gains nothing except being lead to main site where they might find product or service they set out to find in beginning. A total cure comes only when real content of unique value is added to those individual mini-sites. Then they become self-actualized and they matter.

I've rescued many client mini-webs from linking psychosis by filling mini domains with useful, relevant and interestingly unique content. Those sites become destinations themselves, gain rank and status of their own and then link to main business site, conferring even more relevance upon single authority site they link to.

A treatment is available, cure is substantial, relevant, unique text content. There is hope for linking psychosis.

Check your own Link Popularity with a free Software download: http://website101.com/download/link-popularity-software.html

Mike Valentine is SEO at http://OrangeCounty-re-helpcenter.org Where he's treating their self-referential linking psychosis

What does it cost?

Nothing. Submitting to Froogle is free, and you can do it as often as once a day (but at least once a month). Google has also stated that they plan to keep Froogle free by serving Google Adwords ads alongside Froogle search results.

How do I build a Froogle Feed?

After signing up with Froogle, they will send you an extensive set of instructions on how to create a Froogle feed. If you have a small set of products, you could easily whip up a Froogle feed in a spreadsheet like Excel, then save it as a text file for upload to Froogle. However, if you have a large inventory with volatile pricing, you’ll probably want to look into exporting a Froogle feed from your database. One way to do this is to have your webmaster script a tab delimited file on your in-stock inventory so you can easily save it off and load it whenever you make changes. If you want to turn that up another notch, have your webmaster script your Froogle feed to automatically FTP itself on a regular schedule.

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