3. As you visit each website, you will also visit many search directories. As you visit these directories don’t forget to leave your link. You don’t have to link back to these sites. Many of these directories will not just help increasing your link popularity, you can also receive some substantially good traffic from these! 4. Make sure each potential link partner already has a link directory on their website, or even better displays links on sides or bottom of its website.

5. When you have found about 25-30 potential link partners, create your link directory. If you are using Arelis, there is plenty information on how you can create your links pages matching your website. Make sure you have a link from your main page pointing to your link directory. This will help search engine spiders spider your links pages.

6. You have created a nice looking link directory. Now it is time to start contacting webmasters to request a link exchange. You can use templates to do this. But this is not reccomended. You want to make sure that you personalize each and every single link request you send out. These days, webmasters get too many junk emails. Personalizing your link request will give you a bigger chance to get response from webmaster you are contacting. Don’t forget to add something nice to your email. Also, include your linking information to your website for them to add to theirs. Make it as easy for them as possible. Give them a reason to add your link to their site. Don’t start off your request by telling this webmaster telling him how important link popularity is. They should know. And if they don't, they probably don't have a link directory. 7. It might take some webmasters some time to respond to your request. Don’t make them angry by keep sending them emails. Send one, if you don’t get an answer for a month or so you can send another request. Not all webmasters will respond at all. But if you keep your email requests personalized, professional and friendly, your should be getting about an 70%-80% response.

8. As time goes by, keep working on your link directory. A few hours per week will get you a long way. You will be seeing result after about 1-2 months. The traffic to your site will increase. Your search engine rankings will get higher. Follow each of these steps carefully. Link popularity is so important. But don’t think that you will get high rankings just by increasing your link popularity. You also want to make sure your web pages are search engine friendly. You can get someone to optimize your website for you, or you can use a program such as IBP (Internet Business Promotor) and WebCEO

5. Relevant Content Make sure that you provide only relevant information to what your actually offering or selling. If you have a bunch of unrelated info on a wide range of topics than search engines will have a harder time pinpointing exactly what it is your site is about. So if your selling golf stuff stick to golf content, don't throw in articles or links about scuba diving.

6. PageRank This is still a relatively new term and applies to an algorithm that google's search engine uses. Other search engines use similar strategies to google's PageRank also.

Basically PageRank is used to define how popular your website is. The more relevant inbound links you have coming into your website higher your PageRank will be. Google also has a toolbar that you can download for free that will show you a site's PageRank. The best way to go about getting inbound links is to find related websites with a PageRank of 5 or higher. Then asking them to include a link to your site (giving them proper code to paste in).

Another way you can receive a higher PageRank is to have a ton of content on many different pages and then linking all pages together in a way that will raise your PageRank. With that said this type of strategy will not boost your PageRank tremendously, so if your site doesn't contain thousands of pages don't stress over it. It is important though to link strategically with keywords between pages of your site.

You can download google's toolbar at http://toolbar.google.com/

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