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IT'S ARTICLE MARKETING.
People have a really hard time grasping what article marketing is all about, for some reason.
If they're writers, they want to just go on a meandering ramble about whatever strikes their fancy. They forget about fact that Article Marketing is a primo opportunity to reel in a hearty helping of hot buying prospects by way of fresh content that's specifically geared to one pool of consumers. They forget that scrabbling their musing is not really going to help to that end.
If they're marketers, they think: Oh, I don't have time or inclination to write. So they go back to shelling out big bucks for impersonal linking strategies that reach General Audience only, and that's no way to be a good marketer. That's no way to build power of your brand.
If you've never written an article with intention of having it picked up and spread around internet with your business URL at bottom, go directly to Ezinearticles.com right now, create an author account, and write one immediately.
Once you've done that, a strange, peaceful sensation may steal over you. This peaceful experience you're having is one that comes with knowing you communicated just right message to right people. This, dear marketer, is stuff that Branding Dreams are made of.
So, Article Marketing. Read all about it! Find out about hottest linking craze on net that will make you a standout in your niche. Then... map out a campaign, plan to pitch your product... and start writing those articles!
The sky is wide open, what will you do next to help your business?
Copyright 2005 Dina Giolitto. All rights reserved.
Dina Giolitto is the author of ARTICLE POWER: Create Dynamite Web Articles and Watch Your Sales Explode... a 49-page manual covering every aspect of article marketing on the web. Learn about article marketing, copywriting and more at http://www.wordfeeder.com