Zeus is a software program that was designed to automate task of finding reciprocal links for you, leaving you free to concentrate on your business, customers, and promotion. It's sole purpose is to crawl Web and find sites that match your criteria, and then get them to link to you.

In beginning, you simply train Zeus as to what type of sites you are looking for, then you set him loose. He will crawl from site to site through links scanning sites and deciding if they meet your criteria. If they do, he adds them to his database and grabs contact info.

Once you've acquired a good database of sites, Zeus will build you a directory of all of sites that met your approval separating directory into themes for easy navigation.

Once he has built your directory for you, he will email all of Webmaster's for sites in your directory letting them know of their new links and requesting a reciprocal link in exchange for better placement in your new directory.

In no time, you will begin getting confirmations from Webmaster's who have added your link to their site. Voíla! Instant link popularity!

Not only are you on your way to creating stellar link popularity for your site, but links pointing to you will be virtually permanent and from quality sites that are similar in nature to your own which will bring you qualified traffic!

There is simply no better method I have found for generating good, quality links to your site with a minimal amount of time spent.

For more information on Zeus, and all of his features visit http://www.cyber-robotics.com/c/c.pl?ses

There are many places you can find JavaScript necessary to create pop-up window and many variations of script. These are a few of my favorites:

Dynamic Drive's Browser Window Scripts: http://www.dynamicdrive.com/dynamicindex8/index.html

JavaScript Source: http://javascript.internet.com/

You'll also need a script to handle form. It will need to do more than average subscription form, handling checkboxes for multiple newsletter subscriptions so that surfers can subscribe to as many or as few as they want. Here are two which will do what you need pretty easily:

Master Subscriber Pro by WillMaster ($35) http://willmaster.com/master/subscriberpro/index.shtml

Check Box Requester by WorksNet ($25) http://www.worksnet.com/cbrmain.htm

Once you purchase one of these solutions, write your own, or find a different one and set it up, you need to start finding other newsletter publishers to partner with.

Like link swapping or any other type of partnership, you'll have to write many emails to find people to participate in this with you. You want to build a group of newsletters which complement eachother -- they all focus on different aspects of a common topic.

You don't want more than one newsletter on exact same topic and you don't want topics that are not related to eachother as a surfer at your website may not be interested in other topics at that time.

Once you find a couple publishers to do this with, have each insert pop-up window on their site using JavaScript. Now, each surfer to any of participating websites has opportunity to subscribe to not only that one site's newsletter but all of participating publishers' newsletters.

If done correctly, this method of generating new subscribers can quickly become your most effective.