Link Popularity and the Myth of the Guestbook Link

Written by Eric Ward - Link Mensch

Continued from page 1

The real question here is do search engines know about this scam yet, or do they count guestbook links as additional links for poplarity rankings? My hunch is that since guestbook links are not in any way an indication of content quality, then they do not matter at all.

If ANY search engine currently gives any credit or rankings impact for guestbook links, this impact is only becauserepparttar engine hasn't yet figured outrepparttar 119372 guestbook trick, and soon will. In fact, sincerepparttar 119373 majority of guestbooks pages haverepparttar 119374 word guestbook inrepparttar 119375 URL string, it would be absurdly easy forrepparttar 119376 search engines to simply ignore any link that appears at any URL withrepparttar 119377 letters guestbook in it.

And I'll bet you if they don't already ignore them they will soon.

My last point is more philosophical. Ifrepparttar 119378 reason you are seeking a link is because

a). The link can be obtained automatically or in bulk numbers and b). You are trying to inflate links for SEO purposes, thenrepparttar 119379 bottom line is it's all bullsh*t, and no matter ifrepparttar 119380 engines figure it out today or next month,repparttar 119381 tactic is based on a lie and shouldn't be done.

Until next time, I remain,

Eric Ward, - The Link Mensch

Eric Ward founded the Web's first service for announcing and linking Web sites back in 1994, and continues to offer related services today. His client list is a who's who of online brands, including, The Link Exchange,, Rodney Dangerfield, WarnerBros, and Discovery Channel. His services won the 1995 Tenagra Award For Internet Marketing Excellence, and he was selected as one of the Web's 100 most influential people by Websight magazine in 1997.

Everyone Wins With Reciprocal Link Exchange

Written by Sonya Gray

Continued from page 1

The goal is to link to as many content-rich, relevant sites as possible. The higherrepparttar search engine ranking of your site,repparttar 119371 more likely Internet surfers, i.e., possible customers will check out your site, bringing with them repeat traffic and repeat sales.

When sites trade links, they both benefit by:

*Sharing a percentage of traffic directly.

*Getting noticed more favorably byrepparttar 119372 search engines.

Some link exchanges can send hundreds of visitors per day to your site, while others might send one or two a week. The latter is far more common, but even those are worthwhile as long as they are from content-rich, relevant sites.


More and more search engines are considering "link popularity" as a factor when they decide to rank pages in their search results.

In other words, ifrepparttar 119373 search engines notice other quality sites linking to one of your pages, they will "like" that page better, all else being equal.

The presumption is that a link pointing to your page is like a vote of confidence in that page. More links equals more confidence. Even a few links can make a worthwhile difference in how well a page is ranked.

I have foundrepparttar 119374 benefits are enormous. Consistent use of Reciprocal Link Exchange as a marketing strategy is highly recommended for driving more traffic to your website.

If done correctly, everyone wins with Reciprocal Link Exchange.

**************************************** Sonya Gray operates a growing, online business. Visit her on the web today and learn how to start and run your own home-based business. ****************************************

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