Link Popularity Explained and How To Build Links

Written by Frank Kilkelly


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Reciprocal links can add to your link popularity ifrepparttar web site that you exchange links with has a higher link popularity than your site. However they are not as powerful as inbound, one-way links as they are quite artificial in nature i.e. most probably created by communication betweenrepparttar 127799 owners of both sites.

How to build link popularity

So it is quite obvious that to help build up a nice link popularity many inbound, one-way links need to be created. This can be achieved in a number of different (and most importantly, legal) ways:

Directories:

Directories are categorized listings of links from aroundrepparttar 127800 web. Many, many directories exist and vary in their methods of getting your link posted on them. They provide a great source of quality inbound, one-way links. Getting listed in quality directories such as DMOZ or Yahoo can be more beneficial for your link popularity than a lot of links from smaller, newer directories.

Great site content:

The most powerful way to get inbound, one-way links is to have great site content that other web sites will want to link to. This allows you to get links from sites other than directories, which can definitely be better. The best thing about this is that it requires no communication on your part, it just happens naturally. If your site has poor content then others sites may not link, includingrepparttar 127801 directories. Most ofrepparttar 127802 top ranking web sites today got torepparttar 127803 top because of great content. Writing interesting and informative articles for your web site is a good way of getting these kind of links.

Emailing web site owners:

If you come across a listing of links on a web site other than a directory e.g. a links page on a somebody's personal web site, it can do no harm to writerepparttar 127804 web site owner a polite email requesting a link to your site from their page. They may request a reciprocal link in return but sometimes they do not and you can get a quality inbound, one-way link for your efforts. I have got many links inrepparttar 127805 past using this method. In my email I always ask them to visit my site first before making a decision to link and I personalise each email with a comment or two about their site.

Summary

The best and most effective way of increasing your search engine rankings is working to improve your web site's link popularity. This can be achieved by getting as many inbound, one-way links as you can from quality sites such as directories. Other ways to get these links are having great content on your site and requesting a link to your site from other web sites.

Increasing link popularity is a time-consuming and sometimes frustrating process but is definitely worthrepparttar 127806 time and effort when you see a dramatic increase in traffic.

Frank Kilkelly is a Search Engine Optimization (SEO) Expert and Webmaster at http://www.seo-ireland.com/, a complete search engine optimization resource. The highlight of the site is an SEO forum for discussion of the latest techniques and tips to improve the ranking of your web site.


Meta Tags help optimize your web site rankings

Written by Jennifer Schilling


Continued from page 1

What is key word frequency?

Keyword Frequency describes how many times a keyword (or phrase) occurs on a page. The most simple example of keyword frequency is if your key word appeared on a web page 5 times in every 100 words viewed by an engine, then your keyword density would be 5/100 or 5%.

The real trick to ensure a good ranking onrepparttar search engines is to produce quality content-rich pages which makerepparttar 127798 keyword density climb higher. But repeating your main keyword phrases can be tricky because you must still ensure that any content on your site isn't compromised by your search engine optimization effort, so as to not confuse your reader. If you can keep a reader coming back to visit your web site, you definitely know you have accomplished this task.

In conclusion, keyword frequency should match your meta information withrepparttar 127799 content on your pages. The search engines have changed dramatically so trying to trick them by spamming with only hurt or jeapardize your web site.

Don't try to spamrepparttar 127800 engines by submitting content-low pages full of keywords. You want to attract visitors to your site because ofrepparttar 127801 good content your are providing to your readers. Takerepparttar 127802 time to optimize your site correctly so that you can getrepparttar 127803 most out of your web site rankings. When you have good content on your site, you will find those search engine rankings climbing torepparttar 127804 top.

Good luck optimizing those web pages,

Jennifer Schilling

Copyright © 2004 Jennifer Schilling

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Jennifer Schilling is a home business mentor. Come by and grab a F-R-E-E subscription today at: http://www.internet-business-success.biz


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