Link Popularity Explained

Written by Shannan Hearne-Fortner

Continued from page 1

Google goes at least one step farther than most search engines. Google evaluatesrepparttar continuum of linking relationships withinrepparttar 128349 internet. The links that come into your site anrepparttar 128350 links that come out of your site as well asrepparttar 128351 links which come into and go out from other web sites with data related to your web site. The links that make up this mix must be utilizing relevant keywords and be comprised of high quality websites.

To do your best to win this link popularity game,repparttar 128352 following tips are good rules of thumb.

Do not link with sites just forrepparttar 128353 sake of having links.

Do not link with sites that are made up mostly of affiliate links.

Do not comprise your site mostly of affiliate links.

Do not link with any site without carefully looking atrepparttar 128354 content ofrepparttar 128355 sites they are linked to.

Do not allow just anyone to link to your site.

Do keep a sitelifelong activity of setting up quality reciprical links.

Do continually explorerepparttar 128356 sites you are linked to.

Do continually explorerepparttar 128357 sites linked to you.

Shannan Hearne-Fortner is the President and Wizard of Marketing Your e-Business Better through creative marketing and knowledge. Guerrilla Marketing. One-to-One Marketing. Relationship Marketing. Your Marketing.


Written by Jennifer Johnson

Continued from page 1

If your listings don't pull as well initially as you hope, don't worry; you can always tweak them until you achieverepparttar desired results.

Finally, carefully selectrepparttar 128348 URL where your listing will point; in other words, your landing page. This doesn't have to be your "home" page - oftentimes, it's better if it's NOT your home page. Instead, consider linking torepparttar 128349 page that containsrepparttar 128350 content/product/service related torepparttar 128351 keyword for which you're bidding.

Don't make your visitors jump through hoops; give them what they're searching for as soon as they click to your site if possible. For each additional step inrepparttar 128352 process, you're losing a certain percentage of visitors. Granted, there are legitimate reasons to have visitors navigate a series of pages. Your goal is to eliminaterepparttar 128353 *unnecessary* clicks.

Now that you haverepparttar 128354 basics covered, where will you open your PPC account?

I recommend GoTo ( There is a $0.05 bid minimum and a $20.00 minimum monthly spend, butrepparttar 128355 volume of traffic generated can be significantly greater than traffic from other PPC engines. GoTo Premium Listings (top 1, 2, and 3 spots) appear as search results on America Online, Lycos, Netscape, AltaVista and other large sites.

Here's a list of a few other pay-per-click engines you might want to consider: ( Sprinks ( ( ( Bay9 (

Once your campaign begins, it's important to monitor its progress. Since your rankings are based on bidding, you don't want to be outbid and lose traffic. The other side ofrepparttar 128356 coin is you don't want to pay more than you should for your ranking.

For example, let's say you haverepparttar 128357 #3 spot for a keyword and you're paying $0.10. The #4 spot is going for $0.09, whilerepparttar 128358 #5 spot costs a mere $0.05. If, for whatever reason, #4 drops out ofrepparttar 128359 listings, you're still occupyingrepparttar 128360 #3 spot BUT you're overpaying by $0.04/click (you could maintain your #3 rank with a $0.06 bid). Not a huge amount, but with hundreds of listings, it's easy to see how it can add up over time.

That should be enough information to get you started on your PPC campaign. Now that you knowrepparttar 128361 basics, what are you waiting for? A PPC campaign could be justrepparttar 128362 shot inrepparttar 128363 arm your site needs!

Jennifer Johnson is the owner of Logo Design Zone. She can create a 100% unique, totally memorable logo for your business - for UNDER $200! Does your current logo make the grade? Take Logo Design Zone's free logo quiz and find out!

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