Let's not forget about other search engines, though. Still a few steps behind Google, MSN places a lot of weight on incoming links. So does HotBot, Yahoo! and now, apparently, Become.com. This is just a handful of places that take a critical look at your link popularity. And I hate to say it kids, but I think there's a chance that MSN might slightly outdo Google this year. As of late, I've noticed different rankings on Google for clients based on where you're searching from - geographically-specific search results against our will. I haven't spoken to one individual who likes this idea. This could be giant mistake MSN has been waiting for Google to make, and you don't want your perfectly Google-optimized site to miss MSN bus when it's usage tops Google's.

This brings me to my last point which, quite frankly, is a no-brainer. The Internet is nothing but a massive network of links, hence 'net'. To turn your back on this is one of hugest mistakes you can make on web. The more links you have around web, more often your site will be seen. It's just like real world, "there's no such thing as bad publicity". Think of incoming links as cyber-publicity - there's no such thing as a bad incoming link.

Do not redirect pages or domain name.

page redirection or domain redirection will result lost of your site's and its pages PR(Page Rank).Of course there are many reasons which can make us want to redirect a certain page or domain name e.g. You have a page in your site called services.htm and as I mentioned you redesigned site and renamed all files to new ones.So you renamed that page to our_services.htm instead of services.htm.Now you ask yourself how can I get or make this new page indexed by search engines .And as you can see there is a way to do what you want and that is redirecting old services.htm page to new our_services.htm page.

Sooner or later search engine spiders will realize what you are doing and they might punish your site and remove it from index .For that reason and so many other reasons which I cant gather all of them here you should avoid redirecting pages or domains.If you get a new file and design it is better to delete all old files from your site and use 404 file not found page which will contain a site map of new design's links and an error message telling visitors what happened to that page they followed ,whether they followed it from a site or a search engine.

In that way you don't lose visitors and search engine spiders don't get stack into that page which doesn't exist anymore instead they follow links in site map and index new files .Therefore, avoid using any kind of page or domain redirection.

Now that I covered three tips on how to avoid losing your site's PR(Page Rank) then it is time to cover two tips on how to increase it.Here we go then.

Updated Content

This is very important if you want to increase PR(Page Rank) of your website.You should provide fresh content and try to update it daily or every two days . No matter what kind of site you have you must have a great content because they say content is king.If you can't provide that content by yourself then get content from similar site or get articles of other authors which write about what your site is or even hire someone to write it for you.As you update it daily you will see your PR(Page Rank) getting better but be patient because it won't happen overnight :)

Quality back links

Quality back links is very important.You should have links with sites similar to your site .Search web and see sites that are similar to yours and request a link exchange.This will help you and other site increase your PRs(Page Ranks). Make sure you don't link back to sites that are not similar to your site as this would decrease your current page PR(Page Rank).There are many ways you can increase it but try to use legitimate way and not anything that might hurt you later.The more you have manu quality back links more your site's PR(Page Rank) gets better.

Conclusion

As you can see in this short article I have covered some important tips on how to avoid losing your sites page rank and making it better.Of course there are many other tips which can be used along with ones covered here but I guess ones covered here are most important ones.We all want to make our site's rank high in search engines and that is goal of every site owner.So it is better to know some ways to avoid losing it and some other ways to make it better. That is all for time being ,Now try to use what is covered here and see results. :)