Taking Ethnic Jewelry example from above, your link title would look like this:

Ethnic Jewelry Store: Here we sell evil eye jewelry and Turkish jewelry.

Myth 4 - Only link to sites with a high Google Page Rank

In my opinion, biggest “Catch-22” for webmasters is that many sites will not link to an Internet business unless it has a certain “Google Page Rank”. But at some point, every site has started out with a low page ranking. So how did they get a high ranking if no one would link to them in first place?

Instead of focusing on a page rank, many successful websites look instead at quality of Internet business. If it is evident that webmaster has taken time to create a quality site, then you can assured that a high ranking will eventually happen! By linking to a well designed website, you can be ensured that value of your link will increase as website gains a high ranking.

Myth 5: Put all links on one page in no particular order

When Internet first gained popularity, webmasters used links as a way to help their visitors. Initially, they placed links as way to complement content of website. As important of links increased, focus shifted from helping visitor to helping webmaster.

Instead of dumping your links onto a single page, you can help both your partners and visitors by creating a directory. Here, you place each link partner into a specific category. This will help visitors (and search engines) navigate your site with ease.

Myth 6: I should avoid all types of “automatic” link programs

Many Internet marketers recommend avoiding automatic link exchange software. They feel that using these programs will actually hurt your rankings rather then help. But, there are a lot of great link exchange websites that automate process of finding links hurting your search engine rankings.

For instance, http://www.linkmarket.net and http://www.gotop.com are two excellent sites that allow you to shop for link partners. When you find sites that are complementary, you add them to your “basket” and link exchange websites sends out an automatic email requesting link. These two sites allow you to save time, while avoiding “black hat” techniques that are prevalent among many automatic-linking services.

While exchanging links can be a time-consuming process, it is well worth effort. By taking time to properly link to complementary websites, you will find that your rankings in important keywords will improve.

The key here is to find a niche market, assess needs of market and then offer them your products and/or services that meet their needs. ----------------------------------------- 4. Differentiate your business -----------------------------------------

To capture a larger market share and be viable, sustainable and profitable, you need to differentiate or distinguish your business from your competitors'; make your business special in eyes of your customers and/or prospects.

You can do this by creating what's called a Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.

This's particularly crucial if you're operating in a highly competitive market.

A USP is one thing or idea that sets your business favourably apart from your competitors'. Think about these questions: "What's one thing that makes your business unique and distinct? Why should people buy from you and not from your competitors? Do you promise great value, benefit or service?"

Your USP is focal point around which success and profitability of your business is built and so you must be able to state it and fulfill it honourably and effectively.

------------------------------------ 5. Spent your funds wisely ------------------------------------

Costs is one of major determinant of your internet business' survivability. You'll need to carefully track and control your costs from outset and make sure you can start to show a profit soon, as unmindful spending with no thought given to incoming resources will bleed you to death.

Credible websites not only require money to set up but also to maintain; advertisement costs money. Driving traffic to your website where you lose money on sales made is suicidal. Do your sums; consistently refer back to your vision to ascertain whether an expense is warranted or meaningful. ---------------------------------------- 6. Superior customer service ----------------------------------------

In addition to a viable business plan, a superior customer service will be key to your success.

Superior customer service must be a high priority in your action plan. Build a trusting and long lasting relationship with your customers and prospects, send your staff for customer service training, fulfill your orders promptly, and constantly remind yourself reason of your very existence.

This's crucial as it costs five times more to win a new customer than it costs to keep an existing customer. Moreover, a dissatisfied customer will tell, on average, five or six people about your bad service. The point I'm driving at here is that looking after your customers saves money and boosts profits.

Learn and apply what I teach you, do it right, and you'll rise above your competition and blow them out of water in no time.

Copyright Larry Lim, MarketingSphere.

Larry Lim is a marketing strategist and tactician who dishes out effective marketing strategies and tactics that will enable you to successfully start and grow your business on the Internet.