Many people, especially SEO's and Link Marketeers, get carried away with websites that their link is going to be displayed upon. Yes, a website with wrong or illegal content and websites that blatantly abuse search engines editorial policies, a definite no no, but everything else is OK.

Another thing that I have found is people getting too wrapped up in what Google wants! It is well documented that Google is currently major search engine on Internet. Google is also major search engine that keeps changing their rules because so many attempt to manipulate them. Remember this, Yahoo was leader of pack in 2001. Who next?

What about other MAJOR Search Engines that deliver other 50% or so of traffic? This leads people to become to choosy with who they will and won't link too. How about this! Link to whom ever you please within above standards, and advertise your website as much as possible.

Whether your website is on a page with no PR or on a page with a PR10, pages change, link importance changes and every search engine evaluates different aspects to rank websites within their engine. Maintaining a high ranking is like changing your underwear; a daily requirement!

There are several key advantages and disadvantages to organic SEO, as there are with most things. Organic SEO may be costly, and it will be costly when performed by a professional. Once performed, however, your website will achieve long term stable high rankings for one outlay, then your costs are finished. The disadvantages of organic SEO is that because it is designed to obtain completely free high ranking, it takes some time to see results. Results average between 1 - 6 months for stable performance depending on your actual keyword phrase. You also need to allow for minor tweaking and ongoing link analysis work to be performed. A problem that can occur, and will occur for competitive keyword phrases for example; internet, computer, marketing, etc, is that other websites are constantly tweaking to out perform yours. This can lead to a monthly monitoring and updating cost as required. If your website is that competitive though, cost is obviously well worth it.