Link Exchange Blues

Written by Usiere Uko

Continued from page 1

The temptation is great to jump torepparttar top of search engine rankings a few days after opening day. If you cut corners to get torepparttar 128104 top, your site will be amongrepparttar 128105 first to be axed when major search engines like Google tweak their algorithms, which they do often. You will appear on page one for a season, and when you come back, you are offrepparttar 128106 radar. You've had your 15 minutes of fame. If you are a marathoner, you will gorepparttar 128107 distance.

Getting quality and important inbound links to your site takes a lot of patience and perseverance. Take it one step at a time, one day at a time, and keep at it, even whenrepparttar 128108 results are not obvious. Before long, you will show up atrepparttar 128109 top. The big sites that throw their weight around for practically every word that appears on their site have been around for a while. Some of them even have link managers; a fella whose sole job is to source for links and manage their link pages. If you are a small guy, you may not beat them at linking, but if you have a high quality unique content site, when content counts, you will overtakerepparttar 128110 big boys.

So, donít go about requesting for link exchanges from every Tom, Dick and Harry. Researchrepparttar 128111 site you want to approach. Determine if it has unique quality content that complements your site, and is useful to your audience. Take it step-by-step, day-by-day. Before long, your link pages will overflow to page two etc, and sometime soon, you will appear where it matters for valuable keywords that will bring targeted traffic to your site and boost your conversion ratio. And when you get torepparttar 128112 top, you will remain there if you do not relent in your efforts. You will not suffer a stroke when Google and Co. tweaks their algorithms. Slow and steady winsrepparttar 128113 race.

Another fact webmasters often overlook is that if you have a high quality site, other webmasters will link to you, sometimes without asking for a reciprocal link. I have seen some strange links to my site in my traffic logs, from sites I never requested for a link from. If you arerepparttar 128114 best in your field,repparttar 128115 world will make a beaten path to your door. That saying holds true also for linking. As a matter of fact, visitors to your site may feel so inspired by your site that they suggest your site to other sites and directories without your knowledge. They go beyond "tell-a-friend". They tell other sites about you. People are tired of low/zero content affiliate sites that litterrepparttar 128116 web and jump at you as pop ups, pop unders, pop sideways and pop overs etc. They pop at you, and before you know what has hit you, you have two or more new windows open in your browser. Some are funkier. They slide like ice skaters into your view from all directions. After getting mauled by popping sites, a high quality site with unique content is like a breadth of fresh air.

So as you go about scouting for links, stop for a moment and take a second look at your site. Go outrepparttar 128117 door and come in as a visitor. Is your siterepparttar 128118 type of site people will willingly link to if Google and Co. does not care a hoot about links? Is linking to you a pleasure or out of obligation?

Are you here forrepparttar 128119 long haul? Then get offrepparttar 128120 100 meters dash and get to work. Easy comes, easy goes. There is no easy road torepparttar 128121 top.

Best wishes in your linking campaign.

Usiere Uko is the webmaster of Financial Freedom Inspiration and editor of the free monthly Financial Freedom Inspiration Newsletter featuring articles to inspire you to exit the rat race and fulfill your God given dreams and purpose. Visit the site or subscribe to the newsletter at Please feel free to re-publish this article provided author info and website url remains intact

Ten Steps To A Well Optimized Website - Step 1: Keyword Selection

Written by Dave Davies

Continued from page 1

Armed now with knowledge on how to recognize and choose between different phrases there remains only one question, how do you know which phrases are even searched? Fortunately there are a couple great resources out there to help you find out how many searches are performed for specific phrases. They Are:

The Overture Search Term Suggestion Tool

A decent tool for researching keyword phrases. It indicates which phrases hadrepparttar highest numbers of searches on Overture during repparttar 128103 previous month. The biggest weakness it has, as far as applying it torepparttar 128104 natural search engines, is that Overture counts singular and plural asrepparttar 128105 same and also corrects misspelling sorepparttar 128106 totals are all lumped together in this tool whereas onrepparttar 128107 natural engines they are considered differently.


WordTracker is very similar to Overture's Search Term Suggestion Tool except that this tool differentiates between plural and singular searches, does not correct spelling (i.e. it givesrepparttar 128108 number of searches for misspellings rather than correcting them and giving a total for correct and misspelled words) and givesrepparttar 128109 results in predicted numbers of searches over allrepparttar 128110 engines per day rather than just one engine over a month.

They have a great free trial that doesn't give you as many results but which can be very useful.

When using these tools I recommend beginning withrepparttar 128111 Overture Search term Suggestion Tool and once you've narrowed down your choices, switch to WordTracker to insure that you're gettingrepparttar 128112 right information in regards to tense (singular vs. plural) and also thatrepparttar 128113 numbers match. Sometimes you will find thatrepparttar 128114 numbers are completely different from each tool. In this event you will have to use your best judgment.

Don't forget to check misspellings when using WordTracker!

Tips & Tricks

There are no real "tricks" to uncoveringrepparttar 128115 keywords you should target however there are a few tips. A few pointers that will help you maximize your keyword selection:

  • Think like a layman. Just because you know your industry terms doesn't mean that everyone does. Don't just think ofrepparttar 128116 words you use to describe your products/services, think ofrepparttar 128117 words you would use if you knew nothing about it other thanrepparttar 128118 fact that you needed it. You may want to recruit a friend and have them run some searches for you.
  • Think like an expert. Onrepparttar 128119 other side of repparttar 128120 coin, there may be phrases used specifically in your industry that people "inrepparttar 128121 know" would use to search for your products and/or services. Be sure to look into these phrases. You just may find some hidden gems that no one else has thought to target.
  • Don't target too many phrases. Some SEOs and webmasters target dozens and sometimes even hundreds of phrases. The end result, they often missrepparttar 128122 ones they most wanted to attain. Keeping yourself and your keyword list focused will keep your site focused. If your site is focused you'll rank higher forrepparttar 128123 phrases that will producerepparttar 128124 highest return on investment.


Test your phrases. If there is any debate about whether a search phrase is worth targeting it's often a good idea to testrepparttar 128125 conversions through pay-per-click engines. Set up an account with a PPC engine and bid onrepparttar 128126 phrases that you would like to target.

You have to remember thatrepparttar 128127 PPC engines do not provide forrepparttar 128128 same amount of traffic asrepparttar 128129 natural engines. Testrepparttar 128130 initial phrases, test alternative phrases, and see which producerepparttar 128131 best results. Something else to keep in mind is that PPC are not natural engines. If your ROI is not as high on more costly phrases that doesn't mean they won't producerepparttar 128132 higher return onrepparttar 128133 natural engines where a top ranking does not cost money per click.

Inrepparttar 128134 end you will have confirmed a solid list of keyword phrases and ifrepparttar 128135 PPC campaign is providing a good return on investment you might as well keep it running and enjoyrepparttar 128136 "bonus" traffic that it provides.

Next Week

Next week in part two of our "Ten Steps To an Optimized Website" series we will be covering content. This will cover everything from repparttar 128137 optimization of existing content torepparttar 128138 creation of new content for your website.

Dave Davies is the owner of Beanstalk Search Engine Positioning. He has been optimizing and ranking websites for over three years and has a solid history of success. Dave is available to answer any questions that you may have about your website and how to get it into the top positions on the major search engines.

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