Link Building in Light of Vision-based Page Segmentation

Written by Andy Hagans


Continued from page 1

A link fromrepparttar content block could be considered as more likely to be a true recommendation than a link from a text link advertisement block. Search engines may therefore give extra weight to in-content links while devaluing links that appear to be advertisements. Sites that rent links through link networks usually do place them in a block above, below or torepparttar 127789 side ofrepparttar 127790 content block. When VIPS is implemented, there is a risk that many rented advertisement links could be devalued.

Improved Contextual Analysis

The theme in which your link is placed also will be more important than ever before. Many search engine optimizers have voiced their opinion that �anchor text is everything�; that is,repparttar 127791 theme of a page linking to a Web site does not parse link relevance, but onlyrepparttar 127792 anchor text ofrepparttar 127793 link does.

With block-level analysis, search engines will be able to recognizerepparttar 127794 theme of any given block more easily. This should haverepparttar 127795 effect of boostingrepparttar 127796 link relevance for links from tightly-themed content blocks, while devaluing links that are in a block with no apparent theme.

Links That Will Always Soar

A search engine optimizer need not fearrepparttar 127797 effects of VIsion-based Page Segmentation. Although VIPS will probably devalue certain types of links that are favored by many SEOs, it will concurrently increaserepparttar 127798 value of themed, in-context links.

I have always stressedrepparttar 127799 value of legitimate links from directories, articles and press releases. These types of links are placed in a content block and are also tightly themed (that is, your target keywords will be near your link).Webmasters who actively build these types of links will benefit from long term rankings even when new twists such as VIPS are added intorepparttar 127800 algorithmic mix. In fact, these algorithmic improvements should improve search relevance and neutralize some ofrepparttar 127801 spammier link building methods. And that�s something we should all be happy about.

Andy Hagans is a search engine optimization consultant who specializes in link building and risk management. Visit http://www.andyhagans.com for more information. Mr. Hagans also maintains The Link Building Knowledge Base at http://www.linkbuilding.info to help other webmasters.


Search Engine Optimization, or S.E.O.

Written by Seamus Dolly.


Continued from page 1

The events of history can be searched more specifically, where that isrepparttar desire ofrepparttar 127788 user.

An issue for some people is to be indexed inrepparttar 127789 first place.

You can joinrepparttar 127790 queue and wait, or get indexed through a spidered link on a site that is regularly indexed. One purpose of a spider/robot is to follow links, and this also ties in with suggestions that javascripted links may obstruct/slow downrepparttar 127791 spidering process.

A simple way to get such a link is to contribute something/anything torepparttar 127792 article directories. In return for your "textual" input, a link via your resource box can point to your domain.

It is generally agreed that spiders like text, or more importantly, new text.

A sensible defence of such a claim is that we don't especially want MATCHES for banners, images or anything uninformative. Such images, likerepparttar 127793 annals of history, can be searched specifically.

Another logical defence of such a claim is that we really are living inrepparttar 127794 INFORMATION AGE, and mediums to relay information are still predominately verbal and textual, however delivered.

While it may be an overstatement to say that Search Engine Optimisation is to webpages, as Neural Linguistic Programming is to humans, it may not be too ridiculous.

Remember

1.You are dealing with software that is attempting to analyse like a human. It cannot do this as readily as organic intelligence.

2.You are dealing with software, familiar with abusive human strategies of deception, and has in-built counter measures. There are humans behindrepparttar 127795 software, wise torepparttar 127796 will of cheats.

3.You must help it with your selected keywords/search phrases, which you deem to relevant. Their densities will determine relevance from a textual degree, whatever about a “site-relevance” degree. Too often is word spamming, and not enough is irrelevant. Anywhere between two and five wouldn’t be too bad, and depends on who you talk to, or indeed, listen to. Make more pages instead of trying to fit every conceivable keyword into one page. A lot of people do this atrepparttar 127797 beginning, which is understandable as well, butrepparttar 127798 body text just won’t make any sense and any visitor will get a headache as surely as you will. Spare both parties.

4. Some engines insist on robot text, and should probably be facilitated, even though some have a commercial interest in their insistence. Robot text is not difficult to learn or implement andrepparttar 127799 name of it, should not be a deterrent.

5. Metatags are designed to assist as well and are nothing to be feared, but favoured, should you decide to use them.

6.You must get indexed, to bear any optimised fruit. This should no longer be difficult either.

Seamus Dolly is at www.CountControl.com


    <Back to Page 1
 
ImproveHomeLife.com © 2005
Terms of Use