Continued from page 1
INTRODUCE THE CHAOS THEORY
Edward Lorenz was first to show empirical evidence of Chaos Theory.
"Lorenz had obviously made an immense breakthrough in not only chaos theory, but life. Lorenz had proved that complex, dynamical systems show order, but they never repeat. Since our world is classified as a dynamical, complex system, our lives, our weather, and our experiences will never repeat; however, they should form patterns."
I believe without fail that chaos theory as described here applies perfectly to process of how visitors reach your website. Patterns will emerge, but process will never repeat itself.
Sure some people will follow same link through same ad, but process by which people reach particular link will never duplicate itself.
ONLINE MARKETING WOULD BE EASY IF...
If only you could see what was in mind of Internet surfer when he or she visited your website or purchased your wares, then marketing game would be so much easier.
If only you could see path that customer followed to reach your website --- reaching ten or fifteen pages backwards in time --- then it would be easier to duplicate successes that have come your way.
If you could truly understand environmental variables that were required to bring traffic and convert your traffic to sales, then you would not need to be reading this article right now. Instead, your name might be Midas and all that you touched would turn into gold.
THE PLAIN TRUTH
As mere human beings, we do not have a Midas touch. We cannot possibly understand all of nuances and variables required to bring traffic to our domains and to turn our traffic into sales.
If anyone tries to tell you differently, run far, far away, fast.
The best we can hope for is to recognize certain patterns in our traffic and our sales, and then to utilize that knowledge to increase our traffic and sales.
COMING FULL CIRCLE
If we can begin to understand patterns that people use to find our website and to make purchases of our products and services, then we will better understand which "brain food" to lay out for our target marketplace.
When all else fails, lay out hundreds or thousands of pieces of "brain food" for your visitors to utilize to reach your site. And utilize sales copy for each visitor based on kind of "brain food" crumbs that you have laid out to help your visitors to find you.
I wish you best of luck in your continuing quest for traffic and sales.
John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net
The Ezine DOT Net RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)