Link Building That Makes Sense: Who To Link To

Written by Daria Goetsch

Continued from page 1

Places To Seek Out Links That Make Sense It makes sense to list your website inrepparttar search engines and directories. In fact, one-way linking, such as listing your site in directories, is a good way to improve your link popularity naturally. Well, you say to yourself, of course I've done that. Besidesrepparttar 128005 major directories, what else is out there? You'd be surprised atrepparttar 128006 amount of good secondary and specialty directories that drive traffic. Some even specialize in a topic - maybe your topic. If you have a product to sell, look at who your competitor is linking to. Search for directories and business sites on your topic. Look for websites that talk aboutrepparttar 128007 widgets you sell and see if they accept submissions to their directory listings inrepparttar 128008 category for widgets. Do they accept original articles, product reviews, press releases or white papers about widgets? If so, submit your topical articles and watch your link popularity rise naturally. Always include your author bio, website link, reprint and copyright information for your company. With your good content on other websites as well as archived on your own website, there you have it, links pointing back to your website.

Think Like A Search Visitor You've heard about good navigation, website usability and other ways to keep your site visitors interested in your site. Who arerepparttar 128009 search engines catering to? Webmasters? Search Engine Marketers? Google is a prime example - they want to createrepparttar 128010 best experience for their search engine users. It all ties in together - good content, good navigation, good usability, validated code, and relevant search engine results - because it makes sense. If Google asrepparttar 128011 leader in search engines is concerned aboutrepparttar 128012 visitor, don't you thinkrepparttar 128013 other search engines following suit?

Hard Work Instead Of Worrying Focus your time on good content which uses your important keyword phrases. Optimize your web pages using those keywords. Develop your website so once your visitors arrive, they will want to stay. The world wide web uses linking to connect us all. By using hard work to create a quality website and common sense when linking you can stop worrying and start succeeding.

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation Marketing (, a Search Engine Promotion company serving small businesses. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

We Are Hungry - Feed Us Please

Written by Copyright 2003, John Calder

Continued from page 1


Edward Lorenz wasrepparttar first to show empirical evidence ofrepparttar 128004 Chaos Theory.

"Lorenz had obviously made an immense breakthrough in not only chaos theory, but life. Lorenz had proved that complex, dynamical systems show order, but they never repeat. Since our world is classified as a dynamical, complex system, our lives, our weather, and our experiences will never repeat; however, they should form patterns."

I believe without fail thatrepparttar 128005 chaos theory as described here applies perfectly torepparttar 128006 process of how visitors reach your website. Patterns will emerge, butrepparttar 128007 process will never repeat itself.

Sure some people will followrepparttar 128008 same link throughrepparttar 128009 same ad, butrepparttar 128010 process by which people reachrepparttar 128011 particular link will never duplicate itself.


If only you could see what was inrepparttar 128012 mind ofrepparttar 128013 Internet surfer when he or she visited your website or purchased your wares, thenrepparttar 128014 marketing game would be so much easier.

If only you could seerepparttar 128015 path thatrepparttar 128016 customer followed to reach your website --- reaching ten or fifteen pages backwards in time --- then it would be easier to duplicaterepparttar 128017 successes that have come your way.

If you could truly understandrepparttar 128018 environmental variables that were required to bring traffic and convert your traffic to sales, then you would not need to be reading this article right now. Instead, your name might be Midas and all that you touched would turn into gold.


As mere human beings, we do not have a Midas touch. We cannot possibly understand all ofrepparttar 128019 nuances and variables required to bring traffic to our domains and to turn our traffic into sales.

If anyone tries to tell you differently, run far, far away, fast.

The best we can hope for is to recognize certain patterns in our traffic and our sales, and then to utilize that knowledge to increase our traffic and sales.


If we can begin to understandrepparttar 128020 patterns that people use to find our website and to make purchases of our products and services, then we will better understand which "brain food" to lay out for our target marketplace.

When all else fails, lay out hundreds or thousands of pieces of "brain food" for your visitors to utilize to reach your site. And utilize sales copy for each visitor based onrepparttar 128021 kind of "brain food" crumbs that you have laid out to help your visitors to find you.

I wish yourepparttar 128022 best of luck in your continuing quest for traffic and sales.

John Calder is the owner/editor of The Ezine Dot Net. Subscribe Today and get real information YOU can use to help build your online business today! http://www.TheEzine.Net

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