2. This is a great little exercise I would recommend to anyone. a. Write down 20 search terms pertaining to your website b. Go to http://www.google.com and type in a search term written in step A c. Contact as many websites as possible listed under that search term and ask them to exchange inner page or homepage links with you. If they're NOT interested, ask whether they would be interested in selling advertising space. If your website is fairly new, you may want to ask sites for advertising prices. Free hits are best hits but sometimes you might have to go extra lap and pay for service. I wouldn't recommend spending over $100 / month for advertising UNLESS it's a high traffic site with your site audience. The best deals are ones that offer $10-25 / month. There are sites out there that will sell SUPER cheap advertising, and others that charge an arm and a leg.

EVERYONE gets rejected sometime or another so keep your head up and keep moving along! The internet is comprised of Billions of websites. If you're rejected 500 times, you still have MANY business opportunities left! This is a continuous job so set aside time every week to do this. If you don’t have time for this, then you don’t have time to make money.

3. Hire a link building firm (this can be quite expensive but if you have money, its minimal work for you)

PageRank Pagerank is a great tool but don’t use it as your ONLY measurement for success. I can’t explain everything about pagerank but a good explanation is given at http://www.google-watch.org/pagerank.html.

Conclusion In conclusion, link building is not only for increasing link partners and search engine rankings, it’s also used to create partnerships and establish profitable relationships with other webmasters. Link building is a tedious process, but one of best for getting free (sometimes not), targeted hits from other websites.

11. Give away web space to people for free. Since you are giving it away for free, request they link to your site by placing your ad or banner to site.

12. Create your own award site for other web sites. Give winners a graphic or text link to place on their web site when they win. This will link your web site to theirs and draw more traffic to your web site.

13. Create a directory of web sites on a specific topic. Give people option of adding directory to their web site by linking to it. Put your business ad at top of directory's home page.

14. Offer a free e-book to your web site visitors. The ebook should be related to your target audience. Allow them to give e-book to their own web site visitors by linking directly to your web site.

15. Are you an expert on a particular subject? Offer people free consulting via e-mail if, in exchange, they either link to your site. People will consider this a huge value because consulting fees can be very expensive.

16. Exchange content with other web sites. You could trade articles, top ten lists, etc. Both parties could include a resource box at end of content.

17. Create an online club or association. Tell your visitors what's included in membership and what it costs to join. Offer them a free membership if, in exchange, they link to your web site.

18. Allow people to use an online service or utilities from your web site if, in exchange, they link to your web site. The online service could be an e-mail account, search engine submission, web page design, copywriting, proofreading, etc.

19. Join or create a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.

20. Allow people to download software at no charge from your web site, if they link to your web site. The software could be freeware, shareware or demos.

There is no doubt that getting quality link partners takes a lot of hard work. Many times benefits are not obvious for months and months. Don't stop with these 20 ways to get link exchanges. Come up with incentives of your own.

In long run all of this effort is worth it. When your website is getting more free traffic, and is enjoying a position on page one with major search engines for keywords that define your website, you will be glad that you have done more than your competition to get quailty link exchange partners.